SEO

Optimizing for voice search is synonymous with optimizing for local SEO since both are “about ranking as high as possible” in search results, says a new report by Chatmeter, which scored 12 major retail and restaurant brands to assess their voice-search readiness, including Target, Walmart, Apple and Wendy’s among others. A …

Voice search isn’t only here to stay, it’s on the rise. Is your website optimized for spoken queries? If not, then you could lose market share to competitors whose websites are optimized for voice search. Good news, though, that’s a problem you can start fixing today. In this article, I’ll …

Do you need to know exactly when your campaigns are starting to run out of budget? Not after they’ve overspent when it’s already too late, but when you’re getting alarmingly close? This budget depletion warning script might just do the trick for you. As you probably know, Google can spend …

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The EU’s new Copyright Directive is waiting to be ratified by the European Parliament and member states. Ratification in the next couple of months is all but certain; however, it’s not yet formal law across Europe. The Directive creates a single digital market across Europe. Google speaks. This weekend Google’s …

Google announced it has changed how offers show up in a Google local listings by giving offers a dedicated space within the local panel. What it looks like. Here is a screen shot of the new area for offers in the Google business local listing on mobile search: How it …

Bing Ads has rolled out Maximize Clicks to all accounts globally. It first introduced the automated bidding strategy in 2017. How does it work? With the Maximize Clicks strategy, the system will automatically set and adjust bids to get the most clicks for the daily budget. Are there any controls? Yes, …

We increasingly are talking to our phones in public. That’s the top-line finding of a new study from Stone Temple Consulting (now a part of Perficient Digital). In its third year, the survey polled 1,719 U.S. adults on “how they use voice, when they use voice, and why.” In nearly every …

DuckDuckGo is the little engine that could. The platform, which touts its ability to protect users’ privacy, recently said that it experienced surging year-over-year user traffic for 2018 and that it is already on pace for even stronger search usage in 2019. Also, Apple and DuckDuckGo formed a partnership to …

This guide from Coveo provides practical and easy-to-implement tips to deliver a more intelligent and relevant search experience, along with real-world examples from major brands that have implemented them. You will learn: The simple changes in design and functionality that will have a big impact. Why website search needs to …