SEO

When it comes to ad copy, everyone makes mistakes – even experienced paid search marketers. After all, Google provides all kinds of helpful information about keywords, bids and search volume, but when it comes to ad copy, it’s up to you to figure out what works and what doesn’t. So, …

“After years of being betrayed by spammy search results, our brains have been trained to filter out keyword-stuffed ads as irrelevant,” says Jacob Baadsgaard, CEO of Disruptive Advertising. “In other words, if your ad copy looks generic, overly corporate or sales-heavy, your potential customers may skim past your ad without …

  Yoast SEO continues to add support for structured data with its 11.2 update. This latest version of the plugin lets webmasters insert their own pieces of schema into Yoast’s graph, filter out pieces they don’t want shown to search engines, as well as add or delete social profiles. Why …

Display is a key tool in the digital marketing playbook. But the landscape is rapidly changing, as emerging adtech formats – including in-banner video, dynamic creative and mobile optimization – help marketers achieve greater efficiencies and improved display results. Are you ready to leverage these new opportunities? Join our display …

Now that this year’s I/O conference is in the books, digital marketers have had a chance to digest Google’s big announcements. Chief among them was Googlebot getting pushed to the latest version of Chromium, Assistant delivering results up to 10 times faster and, perhaps the most contentious, Search supporting FAQ and …

Reviews, videos, photos, questions and answers, comments and other user-generated content (UGC) can give search crawlers more information to figure out what your pages are about and how relevant they are to a searcher’s query. UGC also creates a sense of community that makes your brand stickier, gives you a …

Today’s consumer decision journey is rapidly expanding into something bigger and more intricate than ever imagined when the internet first arrived on the scene. Searcher behavior continues to evolve at breakneck pace, especially as new forms of mode and modality push marketers further into the realm of AI and machine …

Another update in the Google Ads reporting bug saga that started on May 2. There’s progress on the store visits and store sales data inaccuracies. The latest update. Store sales and store visits data has been fixed for April 28 and 29, as well as May 3 onward. “We are …

    Last October Maria Cieslak wrote about Google caching dates being outdated. The response we’ve got from John Mueller on that was that “the date on the cached page doesn’t really mean much.” This begs a few questions for me. Firstly, if it doesn’t mean much – why is …

Google announced at Google I/O they are testing a new Speed Report within Google Search Console that is powered off of CrUX data. This new report gives you an aggregated view over your web site field metrics and you are able to drill down into specific issues and even see …