SEO

Bing Ads has made a few updates to the way Google Ads imports work in Bing Ads Editor. Parity with web imports. The import and scheduling options in Bing Ads Editor (BAE) are now in parity with the Google Ads import options in the web UI. During the import process …

Waze has figured out something that Google Maps has not: advertising. In 2017, Waze tested its first ad units and in 2018 formally rolled out Waze Local advertising. Since that time it has expanded the offering, including a new relationship with WPP and a compelling new tie-in with traditional out-of-home (OOH) …

JustinBieberMusic.com seems to be one of the early winners in Google’s latest algorithm update. Data collected this weekend from providers that track Google search results changes seem to suggest that many of those who saw gains with the August 1, 2018 core update saw negative impacts with the recent March 2019 core …

Recommended columns is now live in all accounts. There are 13 categories of metric and attribute columns available in Google Ads. Now, Google has added a recommended columns category to call attention to columns relevant to your account and campaign settings. What’s new. For now the recommended reporting columns is …

Similar to ad units on Instgram and Pinterest, Google introduced Shoppable Ads on Google Images at the Shoptalk conference Tuesday. The sponsored images highlight products that, when moused over, reveal brand, price and other details. But Google isn’t stealing from others. Google debuted Shoppable AdWords formats on YouTube in 2015. And …

E-commerce SEOs often place relevant content about a category in the footer of their e-commerce category pages, hoping it will help the page rank in search. But Google’s John Mueller recently suggested in a webmaster hangout that this isn’t a good idea. He said “I’d try to stick to really …

Web visitors today don’t have time to browse all over your site. They want to search for – and find – what they need quickly and easily through personalized experiences. With site search users being up to 5 times more likely to convert, the stakes for relevant results and recommendations …

Yelp users will soon start seeing blue shields in Yelp search results and on business profiles in selected categories, which include home and local services, medical, childcare, esthetics and “other high-trust business categories.” These new badges are called “Yelp Verified Licenses” (YVL). State license, Yelp verified. Users can click on …

WordPress powers an astonishing one-third of all websites these days. It has been the CMS platform of choice for our community since the mid-aughts when many of WordPress’s SEO features were implemented. It is therefore relentlessly attacked, largely for SEO spam reasons, but attacks can escalate to much worse. Here’s …

It appears Google heard about the confusion with the namings of the broad core algorithm update from March 12 and decided to clear things up. Google said on Twitter, “Our name for this update is March 2019 Core Update.” Why did Google name it? Google doesn’t often give names to …