SEO

    JSON structured data can be inserted in the head as well as the body of your pages, Webmaster Trends Analyst John Mueller explained on the September 11 edition of #AskGoogleWebmasters. The question. “Is it possible to insert JSON structured data at the bottom of the body instead of …

Google began warning advertisers last month that the accelerated delivery option is going away. The accelerated ad delivery option in Google Ads will be available for a little bit longer, Google announced Wednesday. The end was supposed to come by October 1, as the warning in the screenshot below indicates, …

Google’s news Tuesday that it is treating the nofollow attribute as a “hint” for ranking rather than a directive to ignore a link, and the introduction of rel="sponsored" and rel="ugc" raised reactions and questions from SEOs about next steps and the impact of the change to a nearly 15-year-old link …

ConsumerAffairs provides buying guides for everything from mattresses to home warranties. But they also direct consumers on purchasing hearing aids, dentures, diabetic supplies, and even lasik surgery. Many have questioned the legitimacy of ConsumerAffairs buying guides, largely because top-rated brands often have financial relationships with the organization. ConsumerAffairs’ health content …

Yelp has been busy lately. The company is creating new products for business owners, most of them subscription-based, and new features for consumers. Most recently Yelp introduced personalization and said it was “the beginning of major product changes the company is undertaking to significantly evolve and improve the consumer experience.” …

Google’s news Tuesday that it is treating the nofollow attribute as a “hint” for ranking rather than a directive to ignore a link, and the introduction of rel="sponsored" and rel="ugc" raised reactions and questions from SEOs about next steps and the impact of the change to a nearly 15-year-old link …

Google has extended maximize conversion value optimization to manual CPC bidding when you’ve opted into enhanced CPC (eCPC). Scott Clark of BuzzMaven in Lexington, Kentucky was among those who’ve noticed the new option showing in the Google Ads. Why we should care Google rolled out its maximize for conversion value …

Enterprise search technology company Lucidworks announced Predictive Merchandiser, a feature for its Fusion 5.0 site search platform Wednesday. Product Merchandiser is designed to enable e-commerce brands to optimize internal site search relevancy, manage rules and analyze results from a dashboard, which may expedite processes and circumvent the need to enlist …

The past five years have seen constant upheaval in Google’s search rankings formula. It’s difficult to keep up, and universities are often behind the curve when it comes to competition in search. Sixty-seven percent of internet users use search engines as their first source of information for higher education institutions. …

“Robot automation will take 800 million jobs by 2030″ Now, that’s an attention-grabbing headline. It’s enough to send most people into a frenzied panic that, for the most part, just isn’t called for. Don’t get me wrong. I’m not screaming “fake news!” at every automation headline out there. The fear …