SEO

SMX Advanced is unique in so many ways. It’s the premier experts-only conference programmed by the team at Search Engine Land, the publication of record for search marketers. It attracts the biggest group of the world’s most sophisticated marketers for three days of learning and sharing. And it celebrates search …

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: First batch of Google mobile-first indexing notifications goes out todayApr 30, 2018 by Barry Schwartz Achievement unlocked! Google has begun sending out mobile-first indexing notifications to …

As mobile-first indexing nears, the need to optimize for mobile has never felt so pressing. Even in its current iteration, mobile search is incredibly important for advertisers and businesses of all sizes. Consider these statistics: A majority of Google searches occur on a smartphone or tablet. 50 percent of local …

This is Part 3 of a three-part series. Here are Part 1 and Part 2. The more podcast interviews you do, the more credibility and authority will be built around your brand. This, in turn, provides more opportunity to use that authority in your search engine optimization (SEO) and marketing efforts. …

Today’s Google doodle marks the 241st birthday of Johann Carl Friedrich Gauß, the German mathematician often credited as the “Prince of Mathematicians” or the “Greatest mathematician since antiquity.” Born on this date in Braunschweig, Germany, Gauß (translated as Gauss) was a child prodigy, making complex mathematical calculations as early as …

For the first time since Google announced the rollout of the mobile-first indexing process just over a month ago, SEOs and webmasters are now getting notifications via Google Search Console of their sites being “enabled” for mobile-first indexing. The notification reads “mobile-first indexing enabled for” and specifies the domain name …

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Surefire tactics to get the most value out of budget-limited campaignsApr 27, 2018 by Amy Bishop Since few people have money to burn, contributor Amy Bishop …

Google has announced new job posting guidelines for job schema. The new guidelines can be read here. They include the requirement to remove expired job listings, as we covered 10 days ago. In addition to the requirement of removing expired jobs, Google also requires webmasters to place structured data on …

In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Google uses this scary client masks: Source: Instagram Girl scouts meet …

Indexing is really the first step in any SEO audit. Why? If your site is not being indexed, it is essentially unread by Google and Bing. And if the search engines can’t find and “read” it, no amount of magic or search engine optimization (SEO) will improve the ranking of …