Retargeting Best Practices

Retargeting best practices that drive results If you want a prospect to become familiar with your brand and primed to make a purchase, or to re-engage lost shoppers who’ve abandoned their online shopping carts, ad retargeting is a key strategy for digital marketers who want to make the most of …

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Facebook Rolls Out Update

Facebook rolls out hours and services update for COVID-19 communications Facebook announced the ability to publish hours updates and service changes on Facebook Pages Friday. Businesses can mark themselves “temporarily closed” (as with Google My Business) or communicate other types of changes, which respond to the coronavirus outbreak (e.g., takeout, …

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Google Data Vocabulary

Google ends support for structured data in rich results Beginning April 6, structured data markup will be ineligible for Google rich results. Site owners must switch to markup if they want to maintain Google rich result eligibility. The company announced the coming change in January. Why we …

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Automation In a Crisis?


Can we trust automation in a time of crisis? It’s a challenging time to be a marketer. Consumers are distracted, financial futures uncertain and volatility all but a guarantee. It’s a time when self awareness, realism and tact are crucial for success. We need to move fast, but controlled. Tomorrow …

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Paycheck Protection Program


How the Paycheck Protection Program can save your agency, and your clients This might be the greatest upheaval that the digital marketing industry has ever seen. There’s no doubt that online methods are more important than ever, but consumer demand is drying up.  Many clients have requested contract pauses, and …

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New Google Data Advice


New official Google advice on generating structured data with JavaScript Google has released a new developer document with advice on generating structured data with JavaScript. It offers more direction on this topic, something SEOs have been seeking for a while from Google. Previously, SEOs, and sometimes even Google, cautioned to …

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Amazon For Sponsored Display

Amazon rolls out product targeting for Sponsored Display Amazon has released product targeting for Sponsored Display ads. Merchants can now target similar or complementary products and categories via Seller Central. Product discovery targeting. With new options, for example, you could target running shoe ads to appear on category pages for …

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Google Ads Budget Test

Google Ads ends monthly campaign budget test Google has ended its short-lived test of monthly ad budgets, it appears. Advertisers that had access are now being notified, according to a screenshot of the notice that Gianpaolo Lorusso of AdWorld Experience tweeted on Wednesday. Advertisers were told, “Monthly budgeting will no …

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60% of Organic Visits From Mobile?

Did you know that over 60% of organic site visits come from mobile?   Mobile. Is. Everything. Including tablet traffic, mobile devices generated more than 60% of organic site visits, according to Merkle’s 2019 report. What does this mean to you, the SEO? This should cement the idea that websites …

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Schema Coming to Google Search

Support for SpecialAnnouncement schema is coming to Google search Google search will adopt the SpecialAnnouncement structured data type, the company announced Tuesday. Although support is still in development, Google has published guidelines for using it on COVID-19-related announcements and site owners can already begin marking up their content with it. …

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