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SEO

Google’s Title Change

Processings…Please wait. Google has confirmed that it not only made a change to what title it shows in the search results but also disclosed how much of a change it actually was. For the past few weeks, Google said it was using your chosen HTML title tag 80% of the …

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Drive Revenue In Todays World

Processings…Please wait. Opinions expressed in this article are those of the sponsor. Buyers are using a full range of channels to do their own research and make decisions quickly, so it’s up to marketers to play a larger role to support the full buyer’s process to provide the right information …

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How much of the market do you really own?

Processings…Please wait. Opinions expressed in this article are those of the sponsor. With 94,000 Google searches per second, search delivers very high intent traffic. By measuring your share of those intent signals, you can gain a reliable and predictive metric for brand share. With accurate share of search data, you …

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Google Link Spam

Processings…Please wait. Google has completed the rollout of the link spam update it started just over four weeks ago. “The link spam update is now complete,”Danny Sullivansaid via the Google Search Liaison account. What took so long. Google originally said this update would “roll out across the next two weeks.” …

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Smart Shopping Campaigns

Processings…Please wait. Opinions expressed in this article are those of the sponsor. Google wants to make campaign management easier and therefore takes the bid management and keyword management off your hands. Under the heading of Smart Bidding and Smart Shopping, Google manages campaigns via algorithms. Smart Shopping, on the other …

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Retrospective Analysis

Processings…Please wait. Opinions expressed in this article are those of the sponsor. Google’s SERP is a very competitive environment. For this reason, getting competitive intelligence on its players is a crucial process that helps understand how the search giant assesses various website search campaign activities. The problem is that when …

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Killer Paid Search Tactics

Processings…Please wait. Opinions expressed in this article are those of the sponsor. Paid search is an efficient and cost-effective way to drive more high-intent customers to your business. If you get it right, you can drive high-value inbound calls. And once you get a potential customer to call, they convert …

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Twitter’s New Shop Module

Processings…Please wait. Twitter has launched Shop Modules, a dedicated section at the top of profiles where brands can showcase their products, as a pilot, the company announced Wednesday. The Shop Module pilot is currently rolling out with a handful of brands in the U.S., and only people in the U.S. …

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How Automation Can Help

  The pandemic has relegated most of us into pixilated images on a Zoom call. While some activities will revert to a pre-pandemic state, most will not, making it harder than ever to build relationships and develop affinities. This is why it’s vital to put the most advanced digital tools …

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Google My Business

Google My Business has upgraded the new performance report, which was an upgrade from the Insights report, to add a section for people who viewed your business profile. This new section shows you how people found your local listing, either on desktop or mobile and either through Google Search or …

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