SEO

Apple News, Google News, Google Newsstand: What marketers need to know

Apple News, Google News and its subsection, Google Newsstand, can drive significant traffic for publishers and content creators. Each platform has its advantages and shortcomings. Getting familiar with how these services work can help you maximize your opportunity for visibility. What are Apple News and Google News? They are syndication …

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Smart speakers set to eclipse tablets globally by 2021

By 2021, there will be more smart speakers in use than tablets according to a new global forecast from Canalys. The firm says that the worldwide base of smart speakers will grow from approximately 114 million units this year to 208 million next year. Other estimates put the installed base …

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Google says de-indexing issue is fixed

Google announced Wednesday night that it has finally fixed de-indexing issue that has been affecting websites for a week. Here is the tweet: The indexing issue has now been fully resolved. We apologize for the inconvenience. We appreciate your patience as we restored normal operation. — Google SearchLiaison (@searchliaison) April …

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Ready, Set, Go! Googlebot Race

The Googlebot Race is an unusual tournament watched daily with engagement by over 1.8 billion websites. The tournament consists of many competitions commonly referred to as “ranking factors.” Every year, somebody tries to describe as many of them as possible, but nobody really knows what they are all about and …

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Google Search Console adds Discover report

Google announced it has added a new report to help publishers learn more about how searchers are finding their site through the Google Discover feature. Google said it is “adding a new report in Google Search Console to share relevant statistics” regarding Google discover. What is Google Discover? Google Discover is …

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How you can make the most of your YouTube video advertising

If you’re not already using YouTube videos as part of your marketing efforts, you should be. Researchers have found that a majority of consumers (81 percent) have been convinced to buy a product or service by watching a brand’s video. Video marketing is on the rise as well. The latest  …

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Why search marketers need call tracking and analytics

While you have access to end-to-end customer journey data and attribution from purely digital campaigns, the data trail goes cold when your customer picks up the phone. Call tracking and analytics platforms, which were once the domain of the call center and siloed from marketing, are now available to help …

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Google’s de-indexing issue still not fully resolved

On Friday, Google said it fully resolved the de-indexing issue that started on Thursday afternoon. But now Google is saying it is not fully resolved just yet and is still working on reprocessing a lot of the URLs that were delisted from the search index on Friday. Google suspects the …

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