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SEO

Structured Content

I score poorly on every SEO writing tool out there. My headers, sentences and paragraphs are all too long. My voice is too passive. The tools are unanimous, my writing for SEO needs to change. I must be a terrible writer… but wait, what does any of that have to …

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Beyond The Relaunch

  In the early days of the pandemic, the University of Southern California, like many other educational institutions, had to do a swift pivot when it came to one of its most consequential activities of the year: commencement. Over the course of 3 weeks, the university designed and set up …

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YouTube Expands Ad Inventory

YouTube to show ads on channels that aren’t in the Partner Program In it’s latest terms of service update, YouTube creators agree to allow the service to monetize their content with ads (or by charging users for access) but are not necessarily entitled to revenue sharing. To be eligible for …

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Crowd Marketing

  I’ve worked in SEO in highly-competitive niches for 15 years — 7 of those in link building and 5 in crowd marketing. In that time, I’ve seen plenty of praise for and prejudice against crowd marketing.  So I decided to gather all my practical experience and use cases and …

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Google Guaranteed Badge

Google has been making a big push of late with Local Services Ads, which includes its two underlying “trust certifications,” Google Guaranteed (home services) and Google Screened (professional services). And recently the company started making the Google Guaranteed badge available to businesses for a monthly fee, outside of participation in Local …

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Google’s Business Advisors

Google has beta-launched a program for small businesses (SMBs) to help them become better marketers on Google. Called Small Business Advisors (SBA), the program offers 50-minute individualized consulting sessions on a range of products from Google My Business to Ads and Analytics to YouTube. No enterprises or agencies. Google told …

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Fingerhut’s Parent Planned

  We hear a lot about how to choose a solution for your martech stack, but less about what you do once you’ve made a decision. At the recent MarTech virtual event, one session took on that topic: “So, you have a new CDP… Now what?” “We chose a vendor, …

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Autodesk Performance Management

  Autodesk faced a challenge with which many marketers are familiar. Teams that were expert in their various disciplines — channel marketing, regional marketing, industry marketing, etc. — had diverged into silos in the absence of a strong marketing performance management program. There was no unified view of how marketing …

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Google Page Experience 2021

The Google Page Experience update is set to launch next May, Google confirmed Tuesday. That’s roughly a year after the company first announced the update and gives us another six months to prepare for it. The update will take expected user experience into consideration for ranking in search results. “Today …

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Amazon Third Party Sellers

Coming at the end of a roughly two-year investigation, the European Commission (EC) has accused Amazon of violating EU competition law by unfairly using access to non-public data on its platform to undermine competition. Amazon’s behavior as a retailer and as a marketplace are in conflict, according to the antitrust …

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