SEO

Google Ads to remove accelerated ad delivery option next month

Google Ads announced a coming change to ad delivery options that will start September 17. The accelerated delivery option will be removed and standard delivery will be the only option for Search and Shopping campaigns, as well as for campaigns with shared budgets. Automatic switch by October 1. Any Search …

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Why is there so little innovation in local?

If you were to search for “local” in the App Store, you might expect to see dozens and dozens of apps. Instead, what you get are a few familiar brands: Facebook Local, Eventbrite, Nextdoor, Weatherbug, some news and then casual dating apps. It’s kind of bizarre. This is a metaphor …

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Conductor purchase price revealed: $15.8M cash + $97.8M stock

In March last year, SEO firm Conductor was acquired by WeWork (now “The We Company”). The purchase price wasn’t revealed until We’s S-1 filing, which came out Thursday. $113 million. The Conductor deal, it turns out, was done for $15.8 million in cash and $97.8 million in Series AP-1 Preferred Stock, for a total …

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Google My Business adds bulk review management

Google has added the ability to see all your reviews across multiple listings on a single page. You can see this within Google My Business reviews section at https://business.google.com/reviews. The announcement. Google announced it over here saying “Businesses can view reviews for multiple listings at once. With bulk reviews, you’ll …

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How one in-house SEO team is taking on industry incumbents

Gaining traction over established competitors that have more resources, staff and longer online track records is a tall order for any up-and-comer. Looking to improve its organic search visibility against well-funded competitors, HomeToGo, which bills itself as the “world’s largest vacation rental search engine” with more than 17 million listings, …

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More from Google on its indexing issues

Vincent Courson, Google Search Outreach, has written a blog post about Google’s search indexing problems of late, how it fixed them and lessons it has learned. In the post, Google explained some of the recent indexing issues the company had over the past few months. This includes the indexing issue …

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