SEO

Multi-Platform Search Advertising

Search Engine Land » PPC » How to reach new audiences with multi-platform search advertising Chat with SearchBot SearchBot requires a free Search Engine Land account to use, and gives you access to all SearchBot personas, an image generator, and much more! If you already have a Search Engine Land …

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New Google Structured Data Carousels (beta)

Search Engine Land » SEO » New Google structured data carousels (beta) Chat with SearchBot SearchBot requires a free Search Engine Land account to use, and gives you access to all SearchBot personas, an image generator, and much more! If you already have a Search Engine Land account, log in …

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Google Ads Support

Search Engine Land » PPC » Google Ads support is at an ‘all-time low’ – we asked Google why Google Ads customer service has plummeted to an unacceptable all-time low, according to search marketers. From incorrect account suspensions to uncomfortable sales calls “aggressively” pushing automation to confusion over the platform’s …

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Google officially drops Mobile Usability Report

Search Engine Land » SEO » Google officially drops Mobile Usability report, Mobile-Friendly Test tool and Mobile-Friendly Test API Google has officially sunset the Google Search Console Mobile Usability report, the Mobile-Friendly Test tool and the Mobile-Friendly Test API today. Google told us back in April 2023 that this would …

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TikTok launches new tool to help creators improve engagement

Search Engine Land » PPC » TikTok launches new tool to help creators improve engagement TikTok has rolled out a new feature to help small businesses create content that is more engaging, relevant and relatable. Creative Cards are data-backed prompts offering creators tips on how to make posts that resonate …

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Converting More Organic Traffic

Search Engine Land » SEO » 9 tips for converting more organic traffic Attracting good traffic to your website and related properties is a great achievement in SEO. Pat yourself on the back for being good enough at keyword research, metadata, UX, etc., to get those traffic numbers up! OK, …

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AI-Powered Content Marketing

Search Engine Land » SEO » AI-powered content marketing: A startup’s guide to success AI, machine learning, robots, expert systems, knowledge engineering – these buzzwords are no longer reserved for technology. They are increasingly prevalent in a variety of industries. Many companies now view artificial intelligence as a standard tool, …

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X Is Launching Premium Subscription

Search Engine Land » PPC » X is launching two new tiers of Premium subscription Elon Musk has announced that two new tiers of X Premium subscriptions will be launching soon. One of the options will cost less than the current $8 per month plan but will not have a …

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Google’s E-E-A-T Knowledge Graph

Search Engine Land » SEO » Inside Google’s massive 2023 E-E-A-T Knowledge Graph update I have been optimizing sites for search engines since 1998, the year Google was incorporated. In those 25 years, I never saw an update as big as the 2023 E-E-A-T Knowledge Graph update. My team took …

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LinkedIn Collaborative Articles

Search Engine Land » SEO » LinkedIn to give Collaborative Articles more reach in search LinkedIn is giving users more incentives to contribute to Collaborative Articles, promising greater visibility in search, feeds and notifications, the company announced today. More visibility. LinkedIn plans to include more Collaborative Articles when people search …

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