SEO

How advertising rates vary by category on Amazon

It was 10 years ago, Jeff Bezos famously quipped that “advertising is the price you pay for having an unremarkable product.” As it relates to Amazon today, that logic holds as much water as any of these fine-looking sieves found on Amazon itself. In 2019, the retail site is largely …

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When parsing ‘Googlespeak’ is a distraction

Over the almost 16-years of covering search, specifically what Googlers have said in terms of SEO and ranking topics, I have seen my share of contradictory statements. Google’s ranking algorithms are complex, and the way one Googler explains something might sound contradictory to how another Googler talks about it. In …

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The pros and cons of paid search automation

  Nowadays, there’s a big push to move towards automation. But is it always the right step to take? When is a manual method preferred over an automated system? In this whitepaper, Omnitail takes a look at the most common types of paid search campaign automation, lists their pros and …

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Should you do 100% of your SEO in-house?

I’m a big fan of managing SEO in-house, yet, I usually find that doing 100% of the work in-house is not the best approach for most businesses. Even the best companies and top SEO teams around the globe still outsource a few things. As you’re rolling out next year’s budgets, …

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Bing launches content submission pilot

Bing has launched a new content submission pilot that enables publishers to not just submit URLs to the search engine but also submit its full content and images. This allows Bing to see your content without actually crawling the content first. Pilot. This is a limited pilot, which means Bing …

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