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COVID-19 Marketing & SEO

The impact of COVID-19 on marketing and SEO CMOs are trying to figure out what to do. They must decide how to respond to this unprecedented situation, how to make the right budget cuts, how to best help customers in this time of crisis. In this revealing survey of hundreds …

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Google Rich Results

Google Rich Results Test tool now out of beta Google announced that it has removed the beta label from the Rich Results Test tool. The tool now “fully supports all Google Search rich result features.” Deprecating Structured Data Testing Tool. With that, Google said it will begin to deprecate the …

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Google Ads Testing

How to set up a simple Google Ads testing framework for continual campaign optimization Google may have made it easier for marketers to turn a blind eye to text ad testing with automated ad serving, but there are still advantages for those that commit to even a simple cadence of …

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Cool Screens Advertising

Cooler Screens is trying to solve digital advertising’s ‘last-mile’ problem The future of retail shopping involves the tighter integration of digital and in-store experiences. Online distribution of local product inventory is one example, buy-online-pick-up-in-store (“BOPIS”) is another, Amazon Go’s cashier-free checkout is a third. Inventory and ads. One of the …

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Facebook Ad Boycott

Less than a third of consumers aware of Facebook ads boycott, Gen Z most engaged There are now nearly 1,000 advertisers that have formally signed on to the Stop Hate for Profit Facebook ads boycott. The organizations behind the campaign have lobbied brands to promote the boycott and its objectives, …

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Successful Link Building

The pillars of successful link building Creating high-quality content can strengthen your business’ branding and facilitate conversions, but not if your audience is never exposed to that content. Link building can help boost content visibility via other websites and in the search results. Michael Johnson, sales manager at Page One …

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CHEQ Ad Fraud Prevention

Ad fraud prevention firm CHEQ  enters PPC market The CHEQ PPC dashboard. Image: CHEQ. CHEQ, a cybersecurity firm focused on ad fraud prevention, is expanding its ad verification solutions beyond impression-based programmatic advertising. It has launched a solution designed for paid search and paid search advertising channels called CHEQ PPC. …

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Publishers Need Consider

What publishers need to consider before dropping AMP [Video] Next year, Google will lift the AMP restriction on its Top Stories section and instead use page experience factors to determine what content shows up in the Top Stories. This news has publishers reevaluating AMP and their mobile strategy. During our …

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Facebook Ads boycott: What will be the measure of success?

Facebook Ads boycott: What will be the measure of success?   The list of advertisers keeps growing — 500 and counting, according to Sleeping Giants. Much has been written about whether the advertiser boycott of Facebook Ads that kicked off today will amount to anything. It may depend on your …

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TripAdvisor Consumer’s

t’s safe to say that the U.S. has badly fumbled its response to COVID-19 and the pandemic will be with us through at least the end of 2020. That means consumers will probably remain cautious about returning to hotels, restaurants, retail stores, gyms and salons for the foreseeable future. Varying …

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