SEO

Enterprise SEO platform Botify announced earlier this week that it had raised $20 million in a Series B funding round, a nice bump considering its series A round was just over $7 million. The company, which was founded in France in 2012 and entered the U.S. market in 2016, positions itself …

Google announced the AMP (Accelerated Mobile Pages) project to improve the user experience on mobile devices in 2015. Since then, the web publishing framework has advanced significantly to support a large array of on-page elements and options including support for ads, analytics, interactive elements, dynamic geo-targeting and more. This week, …

Google Merchant Center is a tool and central dashboard where online retailers can upload store and product data and manage the appearance of their e-commerce products. Perhaps its biggest benefit is that the feed is uploaded directly to Google in real-time, ensuring that all information displayed is accurate at the …

The Federal Trade Commission has announced a settlement with an Amazon seller that bought fake reviews of its product, a weight-loss supplement. The company, Cure Encapsulations, reportedly purchased the fraudulent reviews from AmazonVerifiedReviews.com. A bad actor returns. That same entity, AmazonVerifiedReviews.com, was sued by Amazon itself in 2016, along with several …

In today’s world, Google, Facebook and Amazon are the gatekeepers to digital shoppers. But activities that once differentiated savvy marketers from their peers – keyword research, ad copy and target URL creation – have fallen victim to these giants’ automated solutions, including Smart Bidding, Google Shopping and Responsive Search Ads. …

Amazon’s advertising revenue topped $10B in 2018, creeping up right behind Facebook and Google, as the third largest ad platform in the U.S. The analysts were right… there would be a major influx of (big) brands investing more into Amazon advertising. Why is this important to you? More advertisers = …

One of the keys to competing with Amazon and e-commerce is getting local product inventory data in front of consumers. Google Local Inventory Ads are one solution, predominantly for larger brands with product feeds. But most small retailers are not in a position to set up a real-time product feed. …

The metrics which come from various SEO tools – be it Ahrefs, Moz, MajesticSEO or others – have been a hot topic ever since their conception. Metrics, like Domain Authority (DA) from the Moz tool, have not been without their criticisms. Earlier this month, Moz announced they are going to …

Amazon is expanding its Sponsored Products advertising format to AmazonFresh brands. The company began notifying partners Thursday. What it means. That means brands can add their ASINs (Amazon’s version of a product identifier code) with AmazonFresh offers to any new or existing Sponsored Products campaign. Sponsored Products show up in …

Subscribers to our daily newsletters noticed last week a dramatic change in the content we email to our audience daily. For us, it represents a shift in how we are approaching the medium, which is becoming more crowded than ever as media brands, marketers and your chain-letter-loving uncle all compete for precious …