SEO

A look at the new Google Shopping now rolling out in France. Source: Business Insider France Google’s overhaul of its Shopping portal began rolling out in France this week. It incorporates Google Shopping Actions, Google’s effort to take on Amazon, which has been chipping away at product search for years. …

Google confirmed yesterday that it hasn’t supported rel=next/prev for years. Google admitted that it was an oversight, a mixup. It removed support but didn’t communicate that until someone on the Google webmaster trends team noticed it wasn’t being used any more by Google search. It was an oversight. “We apologize …

  Boston-based Teikametrics announced the addition of an hourly bidding solution for Amazon advertisers using Teikametrics Flywheel campaign optimization platform Monday. Why you should care The company says the bidding algorithm is powered by machine learning and analyzes ad data, transaction data, and importantly, cost of goods sold data. The …

Microsoft-owned LinkedIn is expanding its interest targeting capability with Bing search data. Why you should care Bing has started incorporating LinkedIn data for search ad targeting. Now, we’re seeing search data be used for targeting on LinkedIn for the first time since Microsoft acquired the B2B social network in 2016. …

The Google News Initiative (GNI) is one year old. In a blog post Wednesday, Google News VP Richard Gingras detailed the company’s efforts to support journalism and combat the spread of disinformation. This anniversary comes against the backdrop of ongoing controversy. Most recently, YouTube (and Facebook) were criticized for not …

Google has stopped supporting the rel=next/prev markup it launched back in 2011. The interesting part is, Google has not supported it for the past few years and didn’t tell anyone! What is rel=next/prev? Rel=next/prev was markup you were able to add to your web pages to communicate to Google that …

Bing announced large upgrades to their text-to-speech capabilities in voice search, improvements to their intelligent answers and visual search capabilities. Intelligent answers. Bing’s intelligent answers are now smarter by leveraging their very own deep learning models, they said. Bing said they can now answer “harder questions than ever before” by …

Google My Business is increasingly becoming more integrated with other datasets on the web. This includes user-generated data submitted to GMB listings, along with the content published on your website. For this article, I team up with Search Engine Land columnist Joy Hawkins to investigate the primary features. We identify …

Google is reportedly seeking to avoid further European antitrust penalties in shopping search by testing out a new link placement to drive traffic to competitors’ sites. Yelp has strongly criticized the proposal, saying it represents a resuscitation of an earlier approach that was rejected. Google antitrust backstory. In 2017, the European Commission …

Google’s failed social media network could have been a huge step towards internet domination, and thanks to the Internet Archive, we’ll always get to look back on it. As the April termination date for Google’s social network approaches, attempts are being made to preserve public content for posterity. Why is …