SEO

After the debate around CTR rekindled last week, we asked Google for a statement from their PR team we can share around click-through rate. In short, various Googlers have told us over the years that CTR data is not used within Google’s ranking algorithm. Google’s statement. “As we’ve commented on before, …

Google is enabling more text in call-only ads. Google call-only ads are getting the expanded text ad treatment. What’s changing. The big change is the addition of more text. Instead of a single 25-character headline, you’ll have two 30-character headlines. Plus, descriptions are increasing from 80 to 90 characters. The …

Every two years since 2011, Search Engine Land has taken a fresh look at all the elements that impact your success in search engine optimization, mapping them out on our Periodic Table of SEO Success Factors. While our staff includes some of the industry’s leading lights, we wouldn’t be where …

The signs have been popping up, but now it’s official. Google will retire average position reporting from Google Ads later this year. What were the signs? We can point to two key ones. The first and most significant: In November, Google introduced four new ad position metrics to indicate the …

This morning Google emailed verified Google Search Console owners that property sets is officially going away at the end of March. This shouldn’t come as a surprise, we reported that this will be going away just a couple months ago – but now, Google has sent notifications about the closure …

In this SMX session recap, Michelle Morgan of Clix Marketing covers Facebook ad tactics, along with tips for driving results with other Facebook ad formats. This session definitely packed a punch. Finding the right amount of volumes in the Facebook algorithm is similar to a space shuttle landing. You don’t …

The search engine optimization (SEO) industry is full of jargon. Take the word “sitemap” for example. To many SEO pros, a sitemap is an XML sitemap. However, to professionals in different industries the word “sitemap” (one word) and phrase “site map” (two words) have the same meaning: a wayfinder site …

What makes a site become the best site it can be? Healthy, functional sites that have reached their full SEO potential have been optimized based on market and keyword research, E-A-T, content relevance to search intent, backlink profiles, and more. But they all have one thing in common: their technical …

Web users are put off by seeing a “not secure” message attached to a website, Agency John Cabot has found after it surveyed 1,324 people in the UK. But we’re not just talking about knee-jerk negative reactions. In fact, the survey found the flag affects both behavior and brand perceptions. Fear …

Today’s consumers are constantly moving between channels and devices, and video is becoming an increasingly important part of their journey. In fact, in a study we conducted at Google, eighty percent of shoppers told us they have switched between search and video when they’re researching products to buy. Which begs …