SEO

Google is now rolling out a new design for the Google News search results while on desktop. The new design removes the news clusters of stories and brings you a single featured story in a card-like result. What is looks like. Here is a screen shot of the before and …

Bing appears to be testing or introducing a new way to show rich results on desktop. For queries that may relate to recipes, Bing is displaying a carousel that features just three recipes initially. It allows users to filter results by total time and other nutrition criteria, but does not …

Users can click to see customer photos included with their reviews in Google Shopping. Image: Yotpo. Google Shopping is bringing customer photos to the product reviews sections of advertisers’ listings. Reviews are accessible from the “View more” option on mobile Shopping ads or by clicking on the star ratings in …

In the world of Google Ads, there’s a choice for each and every campaign’s ad delivery method: standard or accelerated. Do you want to spend your budget evenly over time (standard), or do you want to spend your budget more quickly (accelerated)? I understand the impulse to go accelerated. It …

I’m sorry to say it, but the rumors are true: size matters. Well, ad copy length does, anyway. Why else would Google keep increasing character limits? Their research found that the new expanded ads got 15% more clicks than other formats. But are you actually making use of the space …

Late last month Google introduced a number of new GMB features, chief among them a short URL/shortname for businesses. However, last week SEOs started noticing that adding shortnames to their clients’ GMB profiles caused reviews to disappear or listings to be suspended. These are apparently two separate issues, according to …

Google acknowledged an earlier report from Belgian broadcaster VRT News about third-party subcontractors being able to access recordings of Google Home device owners. According to the report, the audio clips reviewed included enough information to reportedly determine the home addresses of several of the involved individuals. Clips used by speech …

There’s contradictory evidence surrounding consumer adoption of smart speakers for search and commerce. Multiple surveys indicate growth but other data suggest smart speakers have not emerged as a commerce platform. However, eMarketer’s new smart speaker shopping forecast paints a very bullish picture of the future of “voice shopping.” 31 million …

The marketing and analytics teams at Directive constructed this comprehensive benchmark report including statistics from our 40+ SaaS clients in the year 2018. This report is designed to provide you with benchmark figures from search marketing efforts and how they can relate back to your department. Search marketing is not …

One of the most hotly debated (and least understood) topics in the PPC world, Automation, is a behemoth to take on. Functionally, we have 2 distinct levels of automation that are happening simultaneously on both PPC platforms and in the processes used to manage PPC media. Our industry is at …