SEO

Editor’s note: this article originally reported Giannandrea would remain at Google and has been updated to reflect the latest announcement of his move to Apple. The Information reported Monday that Google VP of Core Search Ben Gomes will be stepping up to lead all of search as vice president. This move …

The new AdWords interface is creating quite a stir in the PPC industry because, while it’s pretty, it’s disrupting the work of lots of PPC professionals. Like Mona Elesseily says, “this is a workhorse for many of us, not a viewing platform.” Fortunately, advertisers who use third party tools like …

Today’s Google doodle marks the 325th birthday of British horologist John Harrison. In 1735, the self-taught clockmaker completed his design of the first marine chronometer. According to Google, the British government had offered a reward of £20,000 to anyone who could create a navigational instrument that determined a ship’s longitude …

Google has been on a mission to transform search from “strings to things.” This mission was one of the many reasons for the Hummingbird update and the rise of RankBrain. To pull off this extraordinary feat, Google and its team of engineers needed to create connections between their data using …

With the deadline for the General Data Protection Regulation (GDPR) fast approaching, Google’s AMP team has announced a component to enable publishers to surface a user consent notification for sites using the mobile-friendly framework. From the announcement: The features to be launched include the ability to show choices in user …

Affiliate marketing campaigns — where businesses pay affiliates (or an affiliate network) a commission for sending them website visitors, leads or customers — continue to grow in popularity. It is projected that affiliate marketing spending in the US alone will exceed $5.3 billion this year, up from $4.7 billion last …

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Learn the benefits of pay-per-call for affiliate marketing Apr 3, 2018 by Digital Marketing Depot Affiliate marketing campaigns — where businesses pay affiliates (or an affiliate …

Reported today in The Information, Ben Gomes, the current VP of Core Search at Google will be stepping up to lead all of Search as Vice President. This move is the result of John Giannandrea, SVP of Engineering overseeing both the search and AI units, stepping down. The single role …

Mobile users have traditionally been surfers rather than shoppers. According to one study from Monetate, mobile conversion rates are still less than half of desktop conversion rates. Source: Monetate EQ4 2017 Yet, though there’s an opportunity for e-commerce websites to increase their online sales through mobile, barriers do exist. Mobile …

This is Part 2 of a three-part series. Part 1 can be found here. Once you are booked on a podcast, brush up on the host’s website, bio and about page. Listen to recent podcast episodes so you can get a feel for the types of questions being asked, learn …