SEO

The 2018 holiday season was record-breaking for Amazon, which recorded its biggest shopping day in the company’s history on Cyber Monday. Advertisers participated whole-heartedly to capture their share of the increased consumer demand. Beyond a merry sales season for retailers selling giftable items, here are a few trends that (my …

Supreme Marketing Group (d/b/a Small Business Solutions) is being put out of business following a lawsuit by Google claiming the firm falsely told local businesses in sales calls that it was affiliated with the search giant. Small business owners routinely receive misleading or fraudulent calls about Google My Business and …

Dealing with service-area businesses (SAB) has been awkward for Google and Google Maps historically since these local businesses often don’t have a physical location. But Google has introduced a new sign-up flow that is more intuitive and easier for SABs. Historical workarounds. Enterprising SEOs have used and recommended a wide range …

Globally, it’s estimated that approximately 1.3 billion people live with some form of distance or near vision impairment. In the past, vision impairment may have hampered their online screen experience, but thanks to the tech advancements of today, virtually anyone can jump online and search up the latest news, new …

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Advertisers bid on each others brand and trademarked terms to steal website traffic. This commonplace practice goes largely unchecked across major search verticals and is extremely difficult to monitor at scale. Read this report from Adthena to take the first step towards safeguarding your brand equity. Answered in this report: …

Microsoft CEO Satya Nadella is a pragmatist. Unlike his predecessor, he embraced iOS and Android for Microsoft software distribution when Windows Phones failed as a platform. And he’s been seeking to do the same thing for Cortana with Alexa and potentially the Google Assistant/Home. Let’s get interoperable. Nadella has for …

Danny Sullivan, public liaison for Google Search, posted on the Google Webmaster blog some tips on how to succeed in Google News in 2019. “We’d like to offer some best practices and advice we hope will lead publishers to more success within Google News in 2019,” Sullivan wrote. The advice. …

This article has been updated with additional details about native advertising. Microsoft and Verizon announced Thursday an update to the partnership that has long existed in various iterations between Yahoo, AOL and Bing search ad networks. Verizon-owned Yahoo and AOL are under the umbrella of Verizon Media Group, formerly known …

For the past few years, Stone Temple Consulting, which was acquired by Perficient, has come out with a study analyzing just how important links are to rankings in Google search. Year after year, the study shows that having good quality links to your site has a high correlation to your …