SEO

Google entering verticals and competing directly against publishers, advancements in machine learning and AI and zero-click searches are the trends most likely to affect SEO in the next three years, according to a SparkToro survey of over 1,500 SEOs. Trends that are here to stay? Respondents were presented with a …

Sites operating under a subdomain or subfolder of another brand are attracting attention from SEOs as well as search engines. This trend has most recently involved coupon sites that use a subdomain of well-entrenched media outlets, but could potentially be applied to any number of industries. Global Savings Group’s CNN …

Yelp is betting big on personalization. Soon, new screens will allow users to select preferences and favorites that will be used by the company to offer better recommendations and personalized search results. Pet owners, vegans and parents. In the latest version of the Yelp app users will be prompted to …

Time for a fight Let’s set the scene. It’s an English pub on the outskirts of London. It’s raining, obviously. There are four of us crowded around a small table. Once upon a time, we worked together. We were teachers back then, and now we’re marketers. Every so often, when …

Whether it’s finding accommodation, booking a restaurant, choosing a new car or upgrading software for your business, reviews will impact your purchase decision. Indeed, nearly 95% of shoppers read online reviews before making a purchase, which will have a huge impact on website conversion rates. It’s therefore vital that marketers …

Google announced it is removing some features from the current Search Console API. Most of these features are related to apps, specifically Android app search appearance types. Makes sense. In February, Google removed app properties from Google Search Console, so removing it from the API makes sense. Google told app …

With the current pace of technological innovation, customers are demanding more out of their digital experiences. They now expect personalized and seamless experiences across all of their devices. That means delivering relevant content wherever they are, and whenever they want it. Companies need a CMS that allows them to turn …

When I first started in this industry in 2006, there was a multitude of sites that small businesses could ask customers to review them on. Over a decade later, we find that there are very few websites in this space that are actively generating user-generated content from consumers. This makes …

Google confirmed it’s testing a feature that takes the searcher from the search results page to a third-party site, then anchors them to that exact location on the site while highlighting that content. This is something Google originally did on mobile through the AMP cache, and is now being tested …

Custom JavaScript can now be added to AMP pages, Google announced this week. The amp-script component can be used to enable user interactions, and to share code across AMP-enabled and non-AMP pages. JavaScript features, such as multi-page forms that need to be validated before moving on to the next section, …