SEO

Ask any paid search manager and at some point in their career they will have had that dreaded feeling when they open Google to find that they have gone over budget. Some admittedly more than others, I’ve heard of agencies even overspending by $1M some months! It’s safe to say …

While technology is driving longer buying journeys for customers considering big-0ticket items such as travel, vehicles, or major appliances, at the local level it’s all about efficiency. A consumer may use up to 13 different sources to find out information about a business but when it comes time to convert …

There’s nothing like a good core algorithm update to get the industry buzzing. Ever since Google started confirming core updates back in March 2018, we’ve come to expect a good shaking of the rankings multiple times each year. But are we blowing things out of proportion? Is there too much …

Visitors that arrive on your pages via Google Image’s Swipe to Visit feature are now accounted for in Search Console under the new “AMP on Image Results” search appearance, Google announced Wednesday. Swipe to Visit in action. Source: Google. Why we should care Image search is one way publishers can …

In order to make it easier for some webmasters to verify their web sites with Bing Webmaster Tools, Bing added support for verification through Domain Connect. This allows those using 11 IONOS, GoDaddy, Media Temple or Plesk easier access to verify their web sites with Bing Webmaster Tools. Verification methods. …

Maximize conversion value is now available. The newest smart bidding strategy in Google Ads’ lineup, maximize conversion value, is now available in all Search campaigns. First announced at Google Marketing Live (GML) in May, maximize conversion value aims to optimize for the greatest conversion value within budget. As with maximize …

Customer ratings and reviews have become a critical marketing tool. In fact, 88% of consumers now trust online reviews as much as personal recommendations and 95% say that online reviews influence their buying decisions. But how do you turn customer reviews into customer insights? And how can you apply those …

Google Ads announced a coming change to ad delivery options that will start September 17. The accelerated delivery option will be removed and standard delivery will be the only option for Search and Shopping campaigns, as well as for campaigns with shared budgets. Automatic switch by October 1. Any Search …

In the past, some people referred to search as “the universal interface.” That role is gradually being taken over by voice assistants. 112 million monthly users. A new estimate from eMarketer pegs the number of monthly users of voice assistants at roughly 112 million, up from 102 million in 2018. …

If you were to search for “local” in the App Store, you might expect to see dozens and dozens of apps. Instead, what you get are a few familiar brands: Facebook Local, Eventbrite, Nextdoor, Weatherbug, some news and then casual dating apps. It’s kind of bizarre. This is a metaphor …