SEO

There is rarely a dull moment in agency and consulting life. Learning to juggle the needs of multiple clients and manage those relationships requires expertise, of course, but also loads of organization and attention to detail while never losing sight of client goals. Time management is easier said than done …

Search marketing firm Screaming Frog released version 12.0 of its popular SEO Spider tool on Tuesday. The update includes PageSpeed Insights integration, auto-saves for database storage mode and a customizable GUI, amongst other improvements. Why we should care Website crawler tools, such as SEO Spider, are valuable resources for analyzing …

Google is testing its Duplex technology internationally for the first time, the company announced on Tuesday. The service will be used to confirm holiday operating hours for a pilot group of New Zealand businesses. The test. “Businesses in this pilot group will receive an automated call from Google asking to …

E-commerce cart conversions columns now in beta in Google Ads Merchants running Google Ads Shopping campaigns can now see e-commerce cart data in the UI to gain a clearer sense of which products are driving profitable cart transactions. Why we should care. We are just over a month out from …

Conversions by time columns now available in Google Ads. Google has rolled out new conversion reporting columns that capture when a conversion actually occurred. Reporting conversions by time. The six new columns are: Conversions (by conv. time) Conv. value (by conv. time) Value / Conv. (by conv. time) All conv. …

Google has experimental reports in Google Search Console for the new speed reports. We covered it when Google announced it back in May, but very few had access it then. Now, some of us at Search Engine Land, have access to these new experimental speed reports. Larger roll out. Some …

  The industry has a new association – the Paid Search Association – which formally launched yesterday. It describes itself as “the first association focused exclusively on the paid-search industry.” A mature industry. Upon first glance, it’s a somewhat surprising development given that marketers are increasingly seeking to overcome organizational silos …

  The SEO team is responsible for SEO results, but does not typically control the levers needed for SEO success. They depend on effective collaboration with other teams across the organization –design, development, content, social media– and those teams may not always know when, or how to work with the …

After nearly a year of testing ads in News Feed and Marketplace search results, Facebook is rolling out search ad placement more broadly to all advertisers. The ads will appear in results for search terms that have commercial intent, such as searches for commercial products connected to the e-commerce, retail …

The future of search begins with a “v” — as in voice and visual search. While “voice search” (on smart speakers) hasn’t taken off, as we enter the era of “ambient computing,” it’s clear that voice will be the universal interface for an increasingly diverse array of connected devices. Not …