SEO

This week, Andrea Cruz, digital marketing manager at KoMarketing noticed text ad headlines and descriptions getting cut off and wondered if is new. I looked back at some older screenshots of search results and didn’t see truncation happening very often. But now I’m easily able to replicate the kind of …

In March last year, SEO firm Conductor was acquired by WeWork (now “The We Company”). The purchase price wasn’t revealed until We’s S-1 filing, which came out Thursday. $113 million. The Conductor deal, it turns out, was done for $15.8 million in cash and $97.8 million in Series AP-1 Preferred Stock, for a total …

Google has added the ability to see all your reviews across multiple listings on a single page. You can see this within Google My Business reviews section at https://business.google.com/reviews. The announcement. Google announced it over here saying “Businesses can view reviews for multiple listings at once. With bulk reviews, you’ll …

Gaining traction over established competitors that have more resources, staff and longer online track records is a tall order for any up-and-comer. Looking to improve its organic search visibility against well-funded competitors, HomeToGo, which bills itself as the “world’s largest vacation rental search engine” with more than 17 million listings, …

  Product launches are hard. Let’s not pretend they are a walk in the park. Similar to a person juggling a dozen plates on stage, you have so many moving parts from product positioning to your go-to market strategy, site copy and content and of course building the product you …

We knew it was coming. Now we know when. Google announced Monday that it will begin sunsetting the average position metric the week of September 30. Why we should care Google said in February that average position would be phasing out earlier this year. Now, we have about 6 weeks …

Vincent Courson, Google Search Outreach, has written a blog post about Google’s search indexing problems of late, how it fixed them and lessons it has learned. In the post, Google explained some of the recent indexing issues the company had over the past few months. This includes the indexing issue …

Berlin-based search engine Ecosia says it will not participate in Google’s “search-choice” auction for Android devices in 2020 in Europe. Will other engines follow its lead? Search choice to start in 2020 on Android. Earlier this month, Google announced that it will introduce a new “choice screen” in Europe for …

Google My Business added support for hotels to login to Google My Business and update the hotel’s services and amenities details. Hotel attributes. You can add these details within Google My Business under the hotel attributes of the console. Sign in to Google My Business. If you have multiple locations, open …

With last week’s announcement that it will extend same-meaning close variants to phrase match and broad match modifier, Google said it would be changing keyword selection preferences to help prevent keywords from competing against each other. This doesn’t mean there still aren’t times when keywords compete with each other on …