SEO

It’s well established that consumers use multiple channels and digital tools for shopping research and discovery. Among them, Google, Amazon and social media (to a lesser degree) tend to be the top traffic referrers to websites with 48% of website visits coming from direct traffic. Brand sites more trusted. Direct …

Google has announced Tuesday that today the nofollow link attribute (i.e. rel="nofollow“) will be seen as a “hint” rather than as a directive for ranking purposes. In addition, Google is adding two additional link attributes, in addition to the rel="nofollow" to provide a bit more context about the content you’re …

Google’s systems cannot verify the accuracy of content; instead, it relies on signals that the company thinks aligns with “relevancy of topic and authority,” according to Danny Sullivan, Google’s search liaison, in a tweet posted from his personal account on September 9. This attracted attention from SEOs and kicked off …

Mobile-first strategies have dramatically increased click-to-call campaigns and spurred millions of phone calls to businesses of all sizes. How is your business responding? Are you simply counting calls or capturing vital caller data that can drive targeted, relevant digital marketing campaigns? Call tracking and analytics are rapidly evolving to provide …

Negative keywords are a key piece of effectively managing Shopping campaigns to help ensure the right products are showing on the right queries. The process can get away from you though. With a mix of match types, negatives applied to specific campaigns and lists applied across multiple campaigns, inadvertent blocking …

After over two years of testing the new Google Search Console and bringing it out of just about a year ago, Google has announced it has shut down the old Google Search Console. The announcement. Google said, “Today we are reaching another important milestone in our graduation journey, we are saying …

  The majority of our digital media time is now spent on mobile, and most of that with a small number of apps. Search in the Apple App Store is the most common way iPhone owners discover and download new apps. NY Times and WSJ both find “search bias.” Apple …

All links aren’t created equal. We all know that but Majestic now provides much more insight into the precise context into why and where links appear. Geeking out like never before. Earlier this week the company announced upgrades that allow SEOs to explore links in much more depth. The tool …

Google updated its Search Quality Rater Guidelines on September 5; the update was first brought to the attention of the SEO community via a tweet from SEM consultant Marie Haynes. This latest version places more emphasis on vetting news sources as well as YMYL content and its creators and expands …

Google now officially has new developer documentation for structured data around movie markup. The new documentation is available here and it shows you how to markup your movie lists with structured data so users can explore movies through Google Search. The announcement. Google announced this on Twitter: Supported item properties. …