SEO

“We’ve passed a milestone in Google’s evolution from search engine to walled-garden…” said Rand Fishkin in his recent research. You might have already seen that Google organic click-thru rate is shrinking at alarming rates in the last three years. Whether your CTR improved or stayed the same over time, I …

All advertisers can now start testing responsive search ads in their Microsoft Advertising accounts. With responsive search ads (RSAs), first introduced by Google last year, the ad systems automatically serve up a combination of headlines and descriptions provided by the advertiser. What are RSAs? Advertisers can input up to 15 headlines …

You already know the entry-level SEO factors you need to think about constantly to make your rockstar brand visible to your audience. You’ve covered your keyword research, content strategy, domain authority and backlink profile. It’s all solid. But at the same time, it’s 2019, and those elements won’t always cut …

Marketing, and the way brands engage with their customers, is changing every aspect of business today. Marketing automation – the tools that enable marketing and sales organizations to scale and personalize their campaigns – is at the center of this digital transformation. But marketing automation is much more than just …

Google announced this morning an update to how Google presents movie and TV shows in the mobile search results for the upcoming fall season. The new interface is more graphical and interactive, letting you have more fun swiping through entertainment options from your mobile searches. How it works. When you …

For those working in ad operations and PPC, the VLOOKUP function (and HLOOKUP – its horizontal counterpart) has been a tried-and-true staple of data manipulation in Excel. Now, after more than 34 years as a cornerstone lookup function, VLOOKUP is making way for a new successor. Microsoft has announced the …

With more brands than ever relying on digital marketing as their main form of advertising, it’s no surprise that professional digital marketers are in very high demand. In fact, Reuters reports that in 2017, digital marketing spending increased by 44 percent in the United States and to $52 billion in …

The seasonality adjustments feature that Google previewed at Google Marketing Live in May is now live for Search and Display campaigns. It is not available yet for Shopping, Video or App campaigns, but is expected to come to Shopping campaigns later this year. Why would you use this? Google’s tCPA …

Google may select a canonical URL based on your site’s perceived preference and the URL that is more useful for the user, Webmaster Trends Analyst John Mueller explained on the September 9 edition of #AskGoogleWebmasters. The question. “You can indicate your preference to Google using these techniques, but Google may …

Bloomreach has announced the launch of its B2B Search Merchandising (brSM) connector for Salesforce Commerce Cloud on Salesforce App Exchange. The connector lets Commerce Cloud users integrate Bloomreach’s site search and merchandising tools in their e-commerce environments. Why we should care The AppExchange listing significantly extends availability to users working …