SEO

On March 26, Google announced the release of Trigger Groups in Google Tag Manager. Trigger Groups allow you to require multiple triggers to activate before a tag fires. This update increases the capabilities of an already powerful platform, used by many digital marketers to streamline deployment of tracking tags. In …

Consumer demands for compelling online shopping experiences continues to skyrocket. But with thousands of products on ‘digital shelves,’ how do you break through the clutter to get consumer attention? More importantly, what motivates shoppers to click the “buy” button these days? Join our product experience experts as they explain the …

Bing Ads has taken the wrapper off a brand new ad extension. Action extensions launched globally in all supported languages Wednesday and are available on desktop and mobile devices. What they look like. The action extensions feature one of 70 pre-defined calls-to-action. On mobile, the action extension appears with a …

Google released v1_1 of the Google Ads API last week. To use the newest features, you’ll need to update your client libraries. Here’s a look at the key updates in the latest version. Asset-based display ads. If you’re running asset-based display ads such as responsive display ads, you can use …

Today’s buyers are more informed than ever. With so much information available, shoppers often turn to trusted sources for recommendations that can influence final buying decisions. Social media posts from friends or family, online polls, Q+A and ratings and reviews – these types of customer generated content can make or …

I won’t be the first (nor the last) saying that the explosion of marketing technology is overwhelming. With so many new vendors and categories added each year, how do you ensure that you’ve got the ultimate marketing technology stack for your agency or in-house PPC team? This is usually backed …

Bing Ads Custom Audiences are now generally available. Bing Ads began piloting Custom Audiences nearly two years ago. Custom Audiences are now generally available in all Bing Ad markets with the exceptions of the E.U., Norway and Switzerland. Why you should care Custom Audiences allows you to remarket to your …

Google is testing a new search bar menu with icons next to the names of the search categories. So instead of just showing the search vertical filters for displaying news results or image results, Google is showing icons next to those categories. Screenshot of the test. Here is a screen …

Google recently redesigned and added features to its hotel search interface to make it more intuitive and useful for both desktop and mobile users. On Tuesday, it launched vacation rentals in the mobile UI. How does it work? In addition to standard hotel accommodations, users will be able to filter and …

On Tuesday, Apple extended its Search Ads platform to 46 more countries, enabling marketers to boost their app’s visibility in a total of 59 countries as well as manage campaigns spanning multiple regions. From launch in 2016 to $2 billion in 2020. The Cupertino-based tech giant publicly launched Search Ads …