SEO

Danny Sullivan from Google confirmed that the June 2019 core update that began rolling out on June 3rd finished rolling out on June 8th. Five-day roll out. It took Google about five-days to fully roll out this Google core update, starting on Monday, June 3rd and finishing on Saturday, June …

Figuring out the right balance between work to be done, when it should be prioritized and which limited resources to use, can be one of marketing’s biggest challenges. You’re being asked to get more done and to do it faster, when teams are operating in silos, processes are all over …

Google Assistant has already come to Google Maps. Now it’s coming to Waze for Android in the U.S. in English. Hands-free rerouting. Voice commands were already available in Waze for navigation. But Google Assistant will now enable users to do a number of other things while driving, such as make …

Google announced on the Search Liaison Twitter account just now that it has updated its search results to show a more diverse set of search results. That means Google will aim to show no more than two results from the same domain for a particular query in the top results. …

While it might not have been the flashiest, the announcement from Google Marketing Live last month that I heard many marketers say they were most excited about was the ability to set conversion actions at the campaign level. That’s now here. Google said Thursday that campaign-level conversion action settings are …

In 2011, Google coined the phrase Zero Moment of Truth. They recognized how consumer behavior was changing in the online world. The Zero Moment of Truth references the point in a buying cycle when the user is researching a product. It’s the moment between the stimulus that makes you aware …

Several of the updates in iOS 13, announced yesterday, are playing catch-up to Google. Among them, Apple is adding a Street-View-like feature to Apple Maps. Apple “Street View”: Look Around. Users will soon be able to pick a map location and launch a 360-degree photographic view of the immediate area. …

Keeping track of when your ad tests have enough data to be concluded can be a real challenge when you may have dozens of different ad tests running within an account. The most common way to split test revolves around labeling sets of ad copies “Ad copy 1” and “Ad …

Since it first debuted in 2011, Search Engine Land’s Periodic Table of SEO has become a globally recognized tool that search professionals have relied on to help them understand the elements essential to a winning SEO strategy. And while much of the foundation of search engine optimization has either stayed …

The pre-announced Google June 2019 core update that started rolling out this past Monday is starting to be felt by SEOs, publishers, site owners and webmasters. Let us be clear, it is incredibly early to be talking about the true impact of this update. That being said, we want to …