SEO

Marketing automation platforms form the backbone of marketing operations, increasingly serving as sophisticated marketing orchestration platforms. A range of platforms is available to marketers depending on their firm’s size, budget and level of digital marketing sophistication. The more basic functions of marketing automation have become somewhat commoditized, so platform vendors …

With its latest update, the Yoast SEO WordPress plugin has revamped its mobile snippet preview. It now generates a preview of what your content will look like as a listing in Google’s mobile search results. The Yoast SEO meta box (that appears towards the bottom of the WordPress editor), containing …

Yelp is introducing a range of new paid-promotional tools for business owners to give them more control over how they appear to users. They are also non-advertising, revenue-generating products for Yelp. The new products are intended primarily to help business owners but also bring more value and utility to consumers …

Whether it’s a campaign kickoff or a completely new site, how smoothly a website launch goes is a great barometer of your team’s overall efficiency. However, websites constantly launch late and over budget. With so much depending on website success, it’s important to make sure your marketing organization is both …

“I think marketers are probably in a mixed position today vs. three years ago, depending on their sector,” Rand Fishkin, SparkToro founder and author of a recent analysis on Google clickstream data, told Search Engine Land Tuesday. The data, provided by marketing analytics firm Jumpshot, showed that zero-click searches on …

If you Google for a list of SEO tools, you’ll see there are almost 200 options on the market now. All of them differ in features, amounts and sources of data, and, definitely, prices. But which of them do you really need? And, most importantly, do you have to fork …

No marketer today should be relying on a single channel to drive conversions. That’s obvious; what’s less obvious is figuring out what’s actually driving conversions. The market is awash in data but many marketers are no closer to a precise understanding of ROI than at any time in the past. …

Understanding how to rank for both branded and unbranded terms in organic search is critical for marketers looking to build domain authority and capture share of search online. After all, over 3.5 billion searches are conducted each day on Google alone. When we talk about branded versus unbranded search, it …

\Pinterest has launched a new “Complete the Look” visual search tool that recommends relevant products in the home decor and fashion categories based on the context of the scene. For example, if a user searches for a beach scene Pin, the platform will recommend products found in similar images such …

Since it first debuted in 2011, Search Engine Land’s Periodic Table of SEO has become a globally recognized tool that search professionals have relied on to help them understand the elements essential to a winning SEO strategy. And while much of the foundation of search engine optimization has either stayed …