SEO

Discount online retailers Overstock is no stranger to search struggles. It was one of the larger sites to be hit by a link penalty back in 2011. And in 2015 the company blamed Google for its 18% stock price drop after being hit by a ranking decline following a Google …

The phrase “garbage-in/garbage out” applies to virtually every initiative modern marketing and sales teams are working on today, including ABM, predictive, and marketing automation, to name a few. However, companies are struggling to make these programs a success because they don’t have a solid data foundation to build on. Join …

Effective September 1, Google it will stop supporting unsupported and unpublished rules in the robots exclusive protocol, the company announced on the Google Webmaster blog. That means Google will no longer support robots.txt files with the noindex directive listed within the file. “In the interest of maintaining a healthy ecosystem …

Myth: “The customer journey is not as complex as it’s made out to be.” One thing is for sure – the consumer decision journey is more complex than ever before. The average consumer now owns three to four devices and uses multiple online and offline channels throughout their shopping journeys. …

Without question, Google My Business (GMB) is the lifeblood of most local organizations that want to be found online. According to the most recent Moz Local Search Ranking Factors report, your GMB page is the biggest local ranking factor. It also functions as a website now, with rich content, visuals …

In the ebb and flow of content marketing trend analyses comes the return of the “content fatigue” narrative. We’re told content marketing doesn’t work as well as it used to, that it’s redundant and that there’s too much of it. But as long as we have the Internet, content is …

Google announced a new website Thursday with resources aimed at helping small businesses get started with Google products. The launch coincides with International Small Business day. The site, Google for Small Business, includes “personalized plans” with recommendations of Google products based on a company’s answers to several prompt questions such …

  Entrepreneurs take a long journey when naming their brainchild, comparable to a parent naming their own flesh and blood. There are many reasons behind naming – one untalked-of and probably the most important. This is, how to choose a name that gets you more business. Technology changes how we …

Microsoft Advertising (formerly Bing Ads) is going to be making several updates in the coming months to improve page load for users and provide better tracking for advertisers. Parallel tracking. When parallel tracking is enabled, a user is taken directly to the landing page after clicking an ad, while the …

Google announced that it has deprecated support for social profile markup. That means Google will no longer look at the markup you have added to your pages specifically for those knowledge panels. The announcement. Google said it will “now automatically discover profiles to include” and won’t rely on social profile …