SEO

There are widespread complaints in the Google forums about the search results not fully rendering when a search is done. This seems to be happening for some searchers on mobile. Google has confirmed the company is working on a fix. Google’s confirmation. Google posted on Twitter at 3:30pm ET, “We’re …

Amazon Prime Day is the hard start to the back-to-school shopping season – this year more than ever. But the bigger trend is that Prime Day is no longer confined to Amazon. It pervades the entire retail industry, with shopping interest heightening across multiple marketing channels. Including Google search. My …

In the crowded and ultra-competitive world of e-commerce, there’s one thing that almost everyone agrees helps you stand out: reviews. According to one study, 97 percent of online shoppers surveyed said that customer reviews factored into their buying decisions, and 73 percent said written reviews were more useful to them …

The now-debunked prediction that 50% of all searches will be conducted by voice in 2020 still occasionally appears in presentations and articles. However a new voice technology survey from Adobe finds that 48% of consumers are using voice for “general web searches.” This is not the same as “50% of all …

Marketers have relied on third-party tracking cookies for the last 25 years to track consumer behavior online. Nearly all ad tech and martech platforms use cookies for targeting, retargeting, display advertising and behavioral marketing in general. Now, that’s all changing. Smart cookie-blocking technology led by Apple’s Intelligent Tracking Prevention (ITP) …

Google seems to be rolling out new call-to-action buttons for service level businesses in the local knowledge panel. Some businesses that have opted into messaging in Google My Business will find that button show up for branded queries. How it works. Search for a business’s name, such as our friend …

  You will see a new tab in your Microsoft Advertising account soon if you don’t already. Experiments is rolling out globally for testing ad copy, landing pages and bidding strategies and modifiers. You can set the flight dates and percentage of traffic you want to test with the new …

We’re now well past this year’s Google Marketing Live event which was hosted in June in San Francisco. By now you’ve most likely heard about all the latest new betas and product changes – the “what” of what was announced. I myself am most excited about the additional controls that …

The proliferation of digital marketing channels has resulted in an explosion of demand for content – designs, websites, ads, multimedia, etc. – from marketing teams. Marketing cycles have shortened dramatically, so marketers need to produce more content in less time. Regardless of what type of CMO you are, it’s never …

July 17 was World Emoji Day, and brands like Postmates took the opportunity to experiment with novel marketing initiatives. Users can now search for food options like pizza or burritos on the Postmates app using ? or ?. It hasn’t exactly taken off, but emoji search has been supported in …