SEO

Google has continued to expand the presence of its Knowledge Graph results and is now a common element in most search results. The Knowledge Graph is, of course, an organic search element and is closely tied to related elements such as featured snippets and rich results. It is now a …

Actively managing local citations – business listings and mentions across the web – used to be a key focus of local SEO and helped propel Yext to an IPO two years ago. Citations were historically seen as a critical local ranking factor. But things have changed. Some local SEOs now …

Agency life is hard. Everything is due tomorrow – or yesterday. Clients demand stellar results. Your competition is trying to underbid you. Your creative team wants tacos. Meanwhile, you’re juggling: 1. Marketing your agency to bring in new business 2. Keeping current clients happy to gain their loyalty There are …

Frédéric Dubut, web ranking and quality project manager for Bing, is embarking on a journey to refresh the company’s webmaster guidelines. “SEO friends! I’m kicking off an effort to refresh our @Bing webmaster guidelines, both the spirit and the letter. Any shady tactics you think are not penalized enough? Any …

When same-meaning close variants rolled out to exact match keywords last fall, the joke was that phrase match was more exact than exact match. That joke’s dead now. As expected, Google is further loosening the reins on close variants, this time extending same-meaning close variants to phrase match and broad …

Mobile gaming is a $68.5 billion market, with 80% or $54.9 billion coming from smartphone games and $13.6 billion coming from gaming on tablets, according to a Newzoo’s latest Global Games Market Report. In other words, it’s big business. Google has been focused on advertising opportunities for mobile games specifically …

Recently, the BBC did an article about Amazon turning 25. Frankly, it was appalling. It asked the question “how has the Amazon empire been built?” – and then completely failed to answer it. It listed a bunch of things: strong revenue, retail sector dominance, Amazon’s value flying high, etc. etc. …

Google Analytics is a crucial part of any online marketer’s toolbox. Getting analytics data starts with a proper installation of the tracking code. Thankfully, Google Tag Manager makes this process simple, even when modifications to the Analytics code are required. Google Tag Manager (GTM) allows you to deploy Google Analytics …

As part of Google fully removing support for the noindex directive in robots.txt files, Google is now sending notifications to those that have such directives. This morning, many within the SEO community started getting notifications from Google Search Console with the subject line “Remove “noindex” statements from the robots.txt of…” …

Today’s consumers have made mobile calls an integral part of their purchase journeys, as they seek more immediate gratification of their business information wants and needs. Phone calls provide deep-in-the-funnel prospects with fast answers, connections to real people and the type of detailed information that can play an important role …