3 things every CMO should know about the creative production process

The proliferation of digital marketing channels has resulted in an explosion of demand for content – designs, websites, ads, multimedia, etc. – from marketing teams. Marketing cycles have shortened dramatically, so marketers need to produce more content in less time.

Regardless of what type of CMO you are, it’s never been more important to understand how all of this creative work comes together as a finished product. The time, effort and resources required adds up to a significant portion of both your headcount and budget.

This white paper from Ziflow outlines best practices on how to optimize your teams with a proper review and approval process which can help you eliminate inefficiencies, improve project delivery speeds, while ensuring quality. Visit Digital Marketing Depot to download “3 Things Every CMO Should Know About The Creative Production Process.”



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