Pinterest announced on Tuesday it has advanced its Lens capabilities, making it possible for the visual search tool to now identify more than 2.5 billion fashion and home products. With this latest advancement, the company is adding fashion and home related Shoppable Pins to visual search results. “Now, when …
Read More »Google search adds key moments for videos in search
Yesterday we spotted Google testing a new video feature titled in this video that shows a timeline of what happened in a specific video. Google now has officially launched this feature, calling it key moments in videos. What it looks like. Here is a screen shot of the feature that …
Read More »Call tracking demystified for search marketers
Call tracking and analytics are rapidly evolving to provide in-depth call data that can help optimize search marketing performance. In today’s competitive marketing environment, it’s critical to know how to use tools like dynamic number insertion and call attribution to understand which search, social and display ads are working. Join …
Read More »Google Search Console adds Datasets to enhancement reports section
Google has added a new report to Google Search Console to let you see how your datasets are performing in Google Search. The new report can be found in the enhancements section under “Datasets” if, and only if, you use Datasets markup on your web pages. What are datasets. Google …
Read More »Google cracks down on some review rich results
Google announced it has applied an “algorithmic updates to reviews in rich results,” in order to determine if Google should show the reviews (the stars) in the search results snippets. Google said this will “ease implementation” for this going forward. In short Google is now showing review rich …
Read More »Google tests “in this video” search feature
Google often shows video results in its search results, in fact, Google has a feature to show suggested clips, a method to jump you to the portion of the video that answers your specific query. Now, it appears, Google is testing showing “in this video” – a timeline that shows …
Read More »Here’s a script to spice up your Facebook demographics reporting
Believe me when I say that I love data. Unfortunately, raw data itself isn’t always the most exciting thing to look at. Gaining valuable insights from it can take a bit of time if you’re not sure how to interpret it. This script is for all keen social marketers looking …
Read More »Report alleges Amazon manipulating search results to boost its products, profit
In a detailed report appearing in the Wall Street Journal (WSJ), Amazon is accused of “juicing” search results “to more prominently feature listings that are more profitable for the company,” including Amazon’s own private-label offerings. The WSJ also says the relatively recent move was opposed by Amazon search engineers as …
Read More »Google now gives more preference to original reporting in search
Over the past few months, Google has been rolling out algorithmic updates to its rankings algorithms to give more preferences to stories that were the original source. Original reporting will not only rank better in Google Search but soon will also rank better in Google News, including Google Discover. In …
Read More »Meta robots nofollow gets the hint treatment too
The robots meta tag will also be treated as a hint, in accordance with Google’s new treatment of the nofollow link attribute, Webmaster Trends Analyst Gary Illyes tweeted on September 11. 1. There’s no meta robots ugc and sponsored, it won’t do anything if you add that. 2. Meta robots …
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