SEO

  Google Search Ads 360, the enterprise-level search management piec of Google Marketing Platform that enables advertisers and agencies to manage campaigns across multiple search engines, has added auction-bidding for bids on Google Search. Why we should care For Search Ads 360 users, this brings the Smart Bidding capabilities offered …

Last June I had the pleasure to present at SMX Advanced about one of my favorite topics: improving the collaboration between SEOs and developers. While my session was about JavaScript for SEO, I took the opportunity to introduce a practice that I think can solve a painful business problem: the …

U.S. businesses of all sizes are expected to spend $154.6 billion on local advertising in 2020. Local marketing growth is being driven by low unemployment and general optimism for future growth, which has led to greater consumer spending as well as a desire among advertisers to capture those dollars. MarTech …

Breadcrumb structured data reports are now available on Google Search Console, Google announced Thursday. The report can be accessed under the Enhancements section from the left-hand navigation panel. Breadcrumb structured data reports are now available in Google Search Console. Image: Google. Why we should care Breadcrumb trails tell users about …

Last week we reported that Google has updated its algorithms to give original reporting preferred ranking in Google search. So when John Shehata, VP of Audience Growth at Condé Nast, a major publishing company, posted on Twitter that Yahoo is outranking the original source of the article, Google took notice. …

Advertisers who have store visits measurement in their Google Ads accounts can now incorporate store visits data in their smart bidding strategies. Why we should care. The update allows stores with physical locations to optimize with and for foot traffic in addition to online conversions with smart bidding. Smart bidding …

The majority of consumers (80% – 90%) routinely consult reviews before buying something, whether online or off. The powerful influence of reviews on purchase behavior has spawned a cottage industry of fake-reviews, a problem that is growing on major sites such as Amazon, Google and Yelp, among other places. Just …

Boom! Someone just posted a tweet praising your product. On the other side of the world, an article featuring your company among the most promising startups of 2019 was published. Elsewhere, a Reddit user started a thread complaining about your customer care. A thousand miles away, a competitor posted an …

Part of managing successful ad campaigns involves knowing what types of ad content is disallowed and what’s restricted across the social and search ad landscape. Most prohibited content (counterfeit goods, illegal products and services, etc.) and restricted content (political ads, alcohol, etc.) follows similar standards from one platform to the …

Yoast has released version 12.1 of its WordPress plugin; the update adds your custom favicon to the mobile snippet preview, matches Google’s font sizes on desktop search results and introduces new schema filters. Yoast’s mobile snippet preview with custom favicon. Source: Yoast. Why we should care An accurate preview of …