SEO

When campaign budgets are capped, it is more important than ever to get the best performance from your campaign. Since we can’t spend money on everything, we have to figure out how to get the most return out of the money that we have. Know what drives value First things …

Today’s Google doodle marks what would have been the 100th birthday of Olympic athlete Fanny Blankers-Koen, the first woman to win four gold medals in a single Olympics. The Dutch-born runner’s first Olympic competition was during the 1936 Berlin games, when she was 18. Twelve years later, Blankers-Koen would shatter …

Whether paid or organic, when it comes to search marketing, keywords are king. Good keyword research is at the heart of any successful search marketing campaign, so it pays to get it right from the get-go. Good keyword research, however, isn’t just about search volume, competition level, suggested bids or …

Some brick-and-mortar advertisers logged into accounts in late February to find new campaigns named “Local Search Ads Experiment Campaign” populated in AdWords. Google has confirmed that these campaigns are currently running for select advertisers only and promote verified business locations in local search results in both Google Search and maps without using keywords. …

When it comes to customer data, fundamentals matter. If you don’t know who your customers are, you can’t create personalized brand experiences that increase revenue and lifetime value. Before you jump on the latest big digital marketing bandwagon, ask yourself these questions: How complete is our customer data? How much …

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Look Ma, no keywords! Phrase-free AdWords campaigns are hereApr 26, 2018 by Andy Taylor Contributor Andy Taylor discusses Google’s new Local Search Ads Experiment in AdWords, …

Two more studies analyzing interactions with voice search and virtual assistants were released this week: one from Stone Temple Consulting and the other from digital agency ROAST. The latter focuses on Google and explores voice search for 22 verticals. Stone Temple’s report compares virtual assistants to one another in terms of …

Ultimately, if you don’t update your website immediately once location information changes, when someone suspects your listing data is wrong and comes through to see those details confirmed on-site, you’ll be sending them on a wild goose chase and directly into the hands of nearby competitors. Include social proof on …

Branded content and pay-per-click (PPC) aren’t ordinarily included together in the same section of a digital media plan, but there are definite synergies between these two marketing disciplines. One way to increase the efficiency and profitability of a PPC budget is to examine how PPC can be used to support really …

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: How to use good ol’ PPC to support fun and creative branded contentApr 25, 2018 by Kevin Lee Contributor Kevin Lee looks at creative synergies and …