SEO

Google is trying something entirely new with today’s doodle, producing its first ever virtual reality/360° interactive video to honor legendary film director Georges Méliès. The cutting-edge VR technology employed in the doodle reflects his groundbreaking special effects work in early cinematography. In addition to being a film director, Méliès was …

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: The ultimate guide to bot herding and spider wrangling — Part TwoMay 2, 2018 by Stephan Spencer Next up in a series on bots and why …

Shopping campaigns on Google and Bing continued to fuel paid search spend in Q1 2018, according to digital agency Merkle’s latest quarterly report. Overall, search spend increased 21 percent year over year among the sample of Merkle clients’ US campaigns included in the report [registration required]. Looking at overall performance, …

Google’s goal is to satisfy a searcher’s intent. When a user finds what they’re looking for after clicking on an organic search result, that’s a success. Sounds easy enough, but things get complicated when there are multiple results that may fulfill the primary intent of a given query. What is …

In Part One of our three-part series, we learned what bots are and why crawl budgets are important. Let’s take a look at how to let the search engines know what’s important and some common coding issues. How to let search engines know what’s important When a bot crawls your …

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google launches new Google My Business API, new dashboard to manage multiple locationsMay 1, 2018 by Greg Sterling Now a single registered account on GMB will …

The underlying facts have nothing to do with the reason a case involving Google is now before the US Supreme Court. It has to do instead with an arcane legal doctrine (cy-près) that awards damages to charitable causes or entities when it’s difficult to compensate plaintiffs. In 2010, Google was …

Google My Business (GMB) recently brought back the business description field, which has caused those of us working in the local search industry to say “hooray” and raise eyebrows. Here are a few things you should know about the description and some useful tips to help you make the most …

No two ways about it — clickbait works! With the right page title, you can get people to click on your link in the search engine results pages (SERPs). That means you’ll get more clicks on call-to-action (CTA) elements on your website, which, in turn, should boost your bottom line. …

Google said this morning that local search on mobile devices is growing faster than mobile search overall — 50 percent year over year. Partly in response, Google has been regularly adding new features to the Knowledge Panel and Google My Business (GMB). Today, Google announced a new GMB API, new …