SEO

Wouldn’t it be lovely if you had enough time in the week (or even day) to get through your to-do list? Maybe you are new to search and juggling the management and optimization of multiple accounts. Or maybe you are a small business owner trying to allocate inventory or find …

Google parent Alphabet Inc. has announced financial results for the first quarter of 2018.  The company reported $31.1 billion in quarterly revenue, which was down sequentially but up year over year. Revenues beat Wall Street consensus estimates by about $870 million, and earnings also beat analyst expectations. Revenue growth year …

Consumer media consumption is rapidly shifting from text to visual images. Website content that includes compelling images averages nearly twice as many views as text, and four times more customers would rather watch a video about a product than read about it. There has been explosive growth in the adoption …

As reviews have grown in importance, so have efforts to game the system. The problem is growing on both Google Maps and Amazon, according to third-party analysis and reporting. A report yesterday in The Washington Post found that the buying of fake reviews by merchants hoping to boost sales of …

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Reports: Fake reviews are a growing problem on Amazon, GoogleApr 24, 2018 by Greg Sterling Facebook is reportedly the source of some of the fake review …

A new online survey of US adults from NetElixir found that the majority of respondents don’t want ads on virtual assistants or in voice search results. The study is problematic, however, because it fails in most instances to distinguish between experiences on smartphones and smart speaker devices. Despite this, there …

People regularly ask me what tactics and strategies I can share with them about link building. When I answer, “Well I just search the web for good sites and reach out to them,” I tend to get a lot of disappointed looks and long faces. I don’t have any top-secret …

Growing your marketing skills helps you design and deploy winning campaigns and keeps you at the top of your game. The best way to stay fresh is to train hard. An SMX Advanced workshop can help get you there. Join us in Seattle on Monday, June 11, for a deep …

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Why do we overcomplicate link building?Apr 23, 2018 by Julie Joyce Do we overcomplicate link building to make the job look glamorous? Contributor Julie Joyce thinks …

To celebrate Earth Day, Google recruited renown ethologist and conservationist, Dr. Jane Goodall, to deliver a message of hope about our planet’s future. “Every single individual matters, every single individual makes some impact on the planet every single day, and we have a choice as to what kind of difference …