SEO

Machine learning has come to Shopping Campaigns. This week, Google announced a new Shopping campaign type — subtype, really — that is “goal-optimized.” The campaigns will use machine learning to aim to automatically optimize ad delivery to achieve the defined conversion goal value, such as revenue or return on ad …

In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Google’s Greatest Talent: Source: Instagram The YouTube and Google Emmy from …

It looks like after a year and a half of running Google Shopping campaigns, Amazon has stopped bidding on product listing ads. According to data pulled by the digital marketing firm Merkle, Amazon’s shopping campaigns had begun to slow down near the end of Q1, and then they completely disappeared …

We’re finally here. Set up one ad with multiple headlines and a couple of descriptions, and Google will start testing combinations dynamically to serve the combination deemed most likely to achieve the advertiser’s stated goal. Oh, and get more real estate than a standard text ad for giving the new …

Google has issued new ID requirements for US political advertisers, according to a company blog post on Thursday. The post was attributed to Kent Walker, a Google senior vice president. Google said it will now require political advertisers to provide a government-issued ID and other information to confirm they are US citizens or …

Google announced that it’s updated its recipe structured data documentation to help webmasters improve the visibility of their recipes both in Google Search and on Google Assistant, including Google Home devices. Google said, “The updated structured data properties provide users with more information about your recipe, resulting in higher quality …

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google updates recipe markup for Google Search Google AssistantMay 3, 2018 by Barry Schwartz Google requires that the recipeIngredient and recipeInstructions properties for recipes work on …

This morning at the Bing Partner Summit, at Microsoft headquarters, the company announced a new display network, the Microsoft Audience Network (MSAN). Though the company has had the “Bing Audience Network,” the new offering brings together a number of elements that weren’t previously available: Bing search-intent signals, Microsoft’s AI capabilities …

Link building starts with an email between two people. More often than not, these are two people who don’t know each other. Yes, you know who this person is since you’re sending the email, and you think she will love your content. But be honest, you’re really a complete stranger to …

Google released the latest version of AdWords Editor this week with several new features, including the ability to download search terms reports, more robust filtering options, account-level extension associations and more. When viewing keyword lists in AdWords Editor, a new Search Terms tab is now available. As shown in the …