SEO

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Old AdWords interface will be phased out by year-endMay 7, 2018 by Ginny Marvin Google will notify advertisers ahead of the final switch to the new …

Search marketing is hard. There are so many aspects to it, so many changes happening in the space all the time. Keeping abreast of what’s new, what’s coming and how to manage those changes takes considerable effort. Sharing knowledge, tips and tactics remains a hallmark of the best of what …

The Ask the SMXpert series continues with the question and answer (QA) segment of sessions held at Search Marketing Expo (SMX) West 2018. Today’s QA is from the All Google Manual Penalties Explained session with speaker Kaspar Szymanski, with an introduction by moderator Chris Sherman. Moderator Chris Sherman: For those of you …

Today marks the start of Teacher Appreciation Week across the US. To honor our country’s educators, Google is sharing a doodle on its US home page created around the theme: “What it means to be a teacher.” The doodle was produced in partnership with the 55 teachers named 2018’s “US …

Google announced Monday that the old AdWords interface will hit the dustbin by the end of the year. Last year, Google rolled out the new interface, which it calls the new AdWords experience, to all advertisers and has continued to add new features. Advertisers have been able to toggle back …

Skip the basics and dive into the deep end of search marketing. Attend Search Engine Land’s SMX® Advanced June 11-13 in Seattle. More than 79 percent of available passes have already been sold, and Early Bird rates expire this Saturday night. Book now to secure your seat and get a …

Search marketing is hard. There are so many aspects to it, so many changes happening in the space all the time – keeping abreast of what’s new, what’s coming, and how to manage those changes takes considerable effort. Sharing knowledge, tips, and tactics remains a hallmark of the best of …

Over time, Google Assistant will become increasingly transactional on smartphones, smartwatches and Google Home. And while many marketers still express skepticism about the viability and mainstream potential of virtual assistants as a search alternative or a commerce platform, it’s going to happen. As a case-in-point, today Google is rolling out …

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google voice-enables movie-ticket buying with FandangoMay 4, 2018 by Greg Sterling Enhanced capability is likely a preview of many similar Google Assistant integrations to come. Google …

Creating useful and engaging content is an essential part of search engine optimization (SEO) and link building today. While it often feels fun and exciting in the beginning, it can quickly become a monotonous task that you dread. I mean, no matter how interesting a topic might be, can you …