SEO

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Image Search updates guidelines, adding structured data, speed and moreMay 8, 2018 by Barry Schwartz Google has finally refreshed content for its image search publishing …

Today at Google I/O, Google announced new Google Maps features that are rolling out globally on Android and iOS in the coming months. The new features include a new “Explore” tab, brand-new features around “Your match” and “Group planning” and a new “For you” section. Redesigned Explore tab The redesigned …

Google Assistant has fast become one of Google’s marquee products and a critical component of Google’s competitive strategy versus rivals Apple and Amazon. Today, at Google I/O, the company announced a long list of new features, capabilities and improvements. First, the obligatory impressive numbers. The Google Assistant is now on …

Google’s AMP (Accelerated Mobile Pages) team has announced a new component that enables users of the mobile-optimized framework to target content to site visitors based on their locations. This new “amp-geo” component allows content to be served dynamically based on the visitor’s country, inferred from the IP address. The AMP …

Just when we thought the saying “Content is king” was gone for good, there it goes showing its sneaky little face again in the search engine optimization (SEO) world. Bearing in mind also that “Content is queen,” it appears that content is, in fact, pretty danged important — so important …

Google seems to be testing a new Google Posts feature that supports the ability to upload videos, in addition to photos, in your Google Posts. Google Posts has only worked with photos uploading, but now Andy Simpson says he can upload videos as well. Google Posts is a feature that …

The Ask the SMXpert series continues the question and answer (QA) segment of sessions held at Search Marketing Expo (SMX) West 2018. The following QA is from the Keyword Research and Copywriting for Search Success Bootcamp with Christine Churchill, with an introduction by moderator Debra Mastaler. Moderator Debra Mastaler: Well-known for …

Google’s annual developer conference kicks off today at the Shoreline Amphitheater in Mountain View, California. We’ll have coverage and analysis of the big announcements coming, but in the meantime, you can tune into the keynotes livestreamed here or below. There will be news about Google Assistant, Google Home, YouTube TV, …

If you’re looking to gather leads for your business, you need to have a landing-page strategy. Like every other marketing tactic, this can be done well or it can be done poorly. To see the greatest return on their investment, businesses need to build effective landing pages, then test and …

Search Engine Land recently published a column by Julie Joyce about how we often overcomplicate link building, and when I read it, something surprising happened. I actually disagreed with her. Well, I sort of disagree with her. I do agree the process of securing a link, finding a site, contacting that …