SEL Brief – May 16 2019

“After years of being betrayed by spammy search results, our brains have been trained to filter out keyword-stuffed ads as irrelevant,” says Jacob Baadsgaard, CEO of Disruptive Advertising.

“In other words, if your ad copy looks generic, overly corporate or sales-heavy, your potential customers may skim past your ad without even realizing it—their brains will simply filter it out before they even have a chance to read it.”

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