SEO

Today’s consumers operate in real time. With hundreds of options available and purchases being made in seconds, the need to be in front of these consumers at the moment of decision is more critical than ever. You need to know who your consumers are at the moment of both inbound …

In the face of Google My Business growth small business websites are increasingly irrelevant — argue some local SEOs. However, a new consumer survey from BrightLocal contradicts that thinking and makes the case that SMB websites are still a critical part of small business marketing. GMB top source for basic …

So many agencies and marketers are still using old school static reporting. Why? With enhanced shareability and real-time analytics, the time has come to move to dynamic dashboards. There are several dashboard options on the market, but for this article, I’m going to focus on Google Data Studio (GDS). Other …

Note: On April 29, Microsoft announced the rebranding of Bing Ads to Microsoft Ads. Microsoft Ads have always played second fiddle to Google AdWords, and the reason is seemingly obvious. Clocking in at 3.5 billion searches per day, the vast majority of searches go through Google and its related platforms. …

Google is launching a new video series on its Webmaster YouTube channel, called “SEO Mythbusting.” The video series will feature Martin Splitt from the Google Webmaster Trends Team, who will speak with developers and SEOs on common misconceptions. The videos will cover technical SEO to clarify common misconceptions and address frequently asked …

“We need a new website.” This seemingly simple imperative begins what can be a long process of launching a company’s digital presence. But what companies need often isn’t a single big website, analogous to a corporate headquarters building, or even a fleet of distinct sites akin to separate storefronts. Like …

Google parent Alphabet today announced that Eric Schmidt would be leaving the board of directors after 18 years. The company said he would not seek reelection after his current term expires in June. He joined the board in 2001, shortly before becoming the company’s CEO. Ten years at the controls. …

Yoast has introduced image and video Schema enhancements with their 11.1 SEO plugin update. This follows the release of their revamped Schema implementation two weeks. Why we should care. Although adding Schema won’t necessarily improve your rankings, it can enhance the way your results appear. Google is showing more images …

If you are a manufacturer selling on your own site as well as on retail partners, it is likely you don’t have visibility into who is buying your products or why they buy beyond your own site. More importantly, you probably don’t have enough insights to improve your marketing messaging. …

Which digital tools, techniques, and applications are going to drive your data-driven marketing efforts and fuel your competitive advantage this year and beyond? To answer this question, Cardinal Path compiled the Marketing Analytics Buyer’s Guide 2019 a shortlist of nine solutions that are tried, tested, and proven to help marketers …