Google parent Alphabet announced second-quarter results. Both revenues and earnings per share beat Wall Street consensus estimates. However, the recent EU antitrust fine of $2.7 billion took a toll on net income and earnings. The company reported just over $26 billion in total revenues (up 21 percent), with Google contributing …
Read More »Are you a content hoarder? Maybe it’s time for a blog cleanup
Have you ever seen one of those hoarder shows? You know the ones where you get invited into a person’s house only to find stacks of old newspapers and wall-to-wall junk piled all over the home? Scary. But did you know that you may have a similar hoarding problem — …
Read More »Here’s what performance advertisers are saying about Quora’s new ad platform
When question-and-answer network Quora announced earlier this year that its ad platform was coming out of beta, some 300 advertisers were already on the platform. We spoke with several of Quora’s current advertisers about what drew them to the ad platform, their experiences with getting started and what kind of results …
Read More »Got amazing content but no leads? 5 ways to rethink your paid strategy
In the digital marketing world, there is an overabundance of content about content marketing. If you’re marketing a business, the promise of consistent, top-of-funnel organic traffic growth from content marketing is extremely promising! So you digest content about creating content, open your blog subdomain and check the proverbial check boxes …
Read More »Marshall McLuhan Google doodle pays tribute to ‘The medium is the message’ media theorist
Today’s Google doodle marks what would have been Marshall McLuhan’s 106th birthday. A Canadian philosopher, professor and author, McLuhan was an astute media theorist with a prescient vision of how technology would continue to shape our world. In 1962, McLuhan published “The Gutenberg Galaxy” — a book that popularized the …
Read More »Search in Pics: Google future London office, teaBOT & interesting ceiling
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Relaxing spot at Google’s Belgium office: Source: Instagram a TeaBot at …
Read More »Developing content for the customer journey
Ten years ago, referring to content on a page as “SEO content” was often appropriate. Keyword density was still a strong factor for ranking page content, and SEO professionals struggled with achieving SEO objectives while still providing an engaging content experience for the customer. Today, I still occasionally hear content requested and/or …
Read More »YouTube using Redirect Method technology to fight terrorist video content in search results
In its continued fight against terrorist video content, YouTube announced it has rolled out a new search feature based on the Redirect Method technology designed by the Google tech incubator Jigsaw. According to the announcement, YouTube will now display a playlist of videos aimed at debunking “violent extremist recruiting” content …
Read More »How to navigate the somewhat rocky transition to expanded text ads
Google has been transitioning advertisers to larger text ads for about a year now. And, as of February 2017, it became impossible to create, copy and paste or edit the old style (or “standard”) text ads. You can pause and unpause them, but that’s about all you can do with them. …
Read More »Beware the monsters of paid search
Every day, monsters are stealing thousands of clicks from your brand. Prowling around your paid search campaigns and looting your traffic, they come in all shapes and sizes. As a digital marketer (and especially if you manage paid search), you’re the only line of defense against these monsters. You need …
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