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Nine months after Google began supporting the ClaimReview markup, designed for fact-checking review of claims made or reported on on webpages, now Bing has added support in their markup documentation. The new section for Bing’s ClaimReview says “ClaimReview annotations should be used to convey that the page contains fact check …

Too many marketers still bring SEO in at the end of a content marketing project. They finish a blog post or finalize a new marketing campaign, and at the end of the line, SEO comes in to find related keywords and plug them into content. Unfortunately, this approach is outdated …

Google is adding a bid adjustment in AdWords specifically for calls. The bid adjustment for calls informs how often call information appears in mobile search ads. From the announcement: For example, if you’re a travel advertiser, you may see higher order values from calls because it can be easier to …

PPC (pay per click) is a key component of many online marketing campaigns. And while it can drive significant revenue, it’s also one of the most expensive ongoing costs in a campaign. Therefore, it’s key that you test your ads regularly, to make sure you aren’t letting any conversions slip …

Google has finally added a help document in their developer section explaining how publishers and webmasters can remove AMP content from showing up in search results. Of course, Google doesn’t want you to stop serving up AMP content but if you decide that AMP is not driving the metrics you …

This article was originally published on 7/13 and has been updated to include more recent features in the new interface. These can be found under the “Bonus” section below. Even though the New AdWords Experience (AKA the new user interface) doesn’t quite have feature parity with the current AdWords yet, it actually offers …

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google has dropped Google Instant SearchJul 26, 2017 by Barry Schwartz Several years after Google launched Google Instant, they are killing the default search feature to …

After launching Google Instant — Google’s method of showing search results as you type them — several years ago, Google has removed the feature from search effective today. Google Instant launched in 2010 under the leadership of Marissa Mayer. Mayer called this change a “fundamental shift in search” and the …

A recent visit to TopSEOs.com revealed some amazing “facts” about online marketing vendors. Did you know, for example, that: One of iProspect’s biggest clients is Circuit City (which went bankrupt in 2008)? iCrossing’s annual revenue is between $1 million and $3 million? Geary LSF (which closed in early 2016) currently …

Aiming to give users more information when a crisis occurs, Google’s new SOS Alerts are the latest addition to its family of crisis response search features. The SOS Alerts will appear at the top of search results related to an incident or searches for the location where the crisis has …