Bing has announced a new feature named “Bing for business” for their Office 365 and Microsoft 365 business customers. Bing for business gives employees across a company search results within the organizational context of the business, be it an enterprise, school or organization. It uses artificial intelligence and the “Microsoft Graph” …
Read More »How the Russian search market looks now
As Search Engine Land first reported in October of 2015, Russia’s Federal Antimonopoly Service (FAS) determined that Google violated Russian competition laws by banning phone manufacturers from preinstalling competitors’ apps, and requiring those same phone manufacturers to preinstall selected Google apps on Android in exchange for access to the Google …
Read More »10 AdWords copywriting hacks
The holiday season is quickly approaching, and competition for ad clicks gets more competitive each day leading up to Black Friday. Even the most seasoned advertisers know that small improvements to ad copy can make a big difference in performance. In this new guide, LXRGuide shares their original research that …
Read More »SearchCap: Improving link equity distribution, recent Google My Business updates & more
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: 10 AdWords copywriting hacksSep 22, 2017 by Digital Marketing Depot The holiday season is quickly approaching, and competition for ad clicks gets more competitive each day …
Read More »Autumn equinox 2017 Google doodle returns mouse featured the 1st day of spring & summer
Google is sticking to its 2017 equinox and solstice doodle theme for today’s autumn equinox by bringing back the animated mouse for a cup of hot tea. This is the third appearance of the mouse and his underground home on Google’s home page. It first appeared March 20 to note …
Read More »Google is making strides with Google My Business
If you wanted to boil down marketers’ fears in the digital economy to one single idea, you might argue it would be loss of control. How your brand is being presented and talked about across all the various sites, channels and platforms out there can sometimes feel entirely out of …
Read More »3 ways to improve link equity distribution and capture missed opportunities
There’s a lot of talk about link building in the SEO community, and the process can be time-consuming and tedious. As the web demands higher and higher standards for the quality of content, link building is more difficult than ever. However, few SEOs are discussing how to better utilize what they …
Read More »Bing Ads will automatically clean up legacy Content Network ad groups after Nov. 30
Back in May, Bing Ads announced that it was closing up its Content Network due to low-quality traffic. On July 31, Bing stopped running Content Network ads and took away the ability to create new content ads. This has, however, left many accounts with legacy “content” ads that were made …
Read More »How long does it take to deindex low-quality or thin content published by accident? [case study]
I had an e-commerce company reach out to me earlier in the year for help. They wanted to have an audit completed after making some important changes to their site. As part of our initial communication, they prepared a bulleted list of changes that had been implemented so I would …
Read More »SEO 101: Which URL versions to add to Google Search Console
Google Search Console serves as an excellent (not to mention free) source of technical data about your website’s organic visibility and performance. To maximize its usefulness, it’s important to properly set up your website in Search Console by adding all versions of your domain as properties that you manage. Let’s …
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