Webmaster

With a constant stream of new capabilities in AdWords, and with the multitude of settings to manage, it can be daunting to stay on top of it all, especially when managing more than one account, or when your job entails more than just doing AdWords. Luckily, there are some simple …

SMX workshops are conducted by the world’s leading subject matter experts in SEO, SEM, social and digital. Choose from one of six amazing options and join us on Monday, October 23 to attend. All pre-conference workshops will be held at the Westin Times Square in NYC. Each workshop provides: a full …

Today’s Google doodle pays homage to the famous Russian baritone singer Eduard Khil, on what would have been the crooner’s 83rd birthday. To celebrate Khil, Google took artistic direction from its own archives and recreated a YouTube video of the performer that went viral eight years ago. “A 1976 TV …

Link building plays a critical role in SEO today, but despite its importance, many people still approach this component haphazardly. They enthusiastically jump in with both feet, but without a structured process, they fail to achieve the results they could. In the past, I’ve taken both approaches: I’ve run some …

Google has traded out its usual logo with a doodle to mark the Labor Day holiday. The Google doodlers behind today’s doodle took their lead from the Works Progress Administration (WPA) murals produced during the 1930s. Created in 1935, the historic WPA  was a federal program providing economic relief for …

In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Nooglers, new Googlers, ready to work: Source: Instagram Google charging docks: …

At some point in your PPC career, it’s nearly guaranteed you’ll have to manage a difficult client. Whether it’s an agency, consultancy or in-house relationship, somebody’s bound to be unhappy. Numerous issues will arise that will test your patience, attitude and self-worth. This article will share a few tips regarding …

Content marketing and search engine optimization (SEO) are both titans of modern marketing, yet they’re not spoken about in the same conversation often enough. In this article, I will take a quick look at content marketing and SEO and then detail how you can integrate these two approaches to supercharge your …

In a recent report, 45 percent of US online consumers say that they like having a chat invitation appear to help answer questions when they’re doing online research or making a purchase. It should come as no surprise that increased engagement between agents and customers leads to higher conversion rates …

With a new search app update for iOS, Google has added trending searches and instant answers. (TechCrunch noticed it earlier today.) It replicates a previously introduced Android feature which reportedly resulted in an outcry, causing Google to enable an opt-out. In the “what’s new” discussion in the iOS App Store, …