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Microsoft reported search advertising revenue increased 8 percent year over year, growing by $124 million, in its quarterly earnings report released Thursday. Taking traffic acquisition costs (TAC) out of the equation, search advertising revenue was up 10 percent year over year in the fourth quarter of its fiscal year, which …

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: After Windows 10 bump Yahoo deal, Microsoft’s search revenue growth looks stagnantJul 21, 2017 by Ginny Marvin Search ad revenues are growing, but the rate has …

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Search Analytics report now breaks down job listings details resultsJul 20, 2017 by Barry Schwartz New filters have been added to the search appearance tab …

With more data on purchase intent, consumers, advertising methods and the shift from big-box retailers to online stores, the apparel industry has seen a massive shift in its advertising structure over the past few years. More powerful marketing technology and a more competitive market have forced the industry through its …

Prime Day is now Amazon’s largest sales day of the year, growing more than 60 percent YoY and surpassing last year’s Black Friday and Cyber Monday, according to Amazon’s numbers. With so much shopping activity, many retailers now see ripple effects across different marketing channels stemming from Amazon’s big sales …

Google quietly announced they have added the ability to filter by job listings to the Search Analytics report within Google Search Console. If you have job listings on your website, you can potentially now filter your Search Analytics report to see what traffic, impressions, clicks, positions and so on those …

Retargeting is a pretty big deal these days. In fact, AdRoll reports that over 80 percent of marketers ran retargeting ads last year. And really, that’s no surprise. As a business, there’s nothing quite so frustrating as a potential customer who comes to your site, pokes around a bit… and leaves. So, it’s natural …

Just about the first thing that a potential reputation management client will ask when considering asking someone to clean up their name in the search results is: “How long will it take?” This is unfortunately not easy to answer. Deploying content and changes to displace something negative in Google and …

On February 19, 2016, Google confirmed it was eliminating text ads from the right rail of search results on desktop. Early results indicated that the change was a boon for click-through rates (CTR) in the four top spots. A year after the change, a new study illustrates just how significant the …

In the US, Google saw second-quarter search ad spend grow around 20 percent from the same period last year, in keeping with what we’ve observed in previous quarters. Meanwhile, Bing and Yahoo recovered from Q1, and shopping ads on all engines have begun to account for still more click share …