Google has launched a new feature for businesses within Google Maps to answer commonly asked questions from prospects and customers directly over their Android devices. Marissa Nordahl from the Google My Business team announced this late Friday. Nordahl said, “We’re excited to announce that Google is bringing Questions and Answers …
Read More »6 tips for using location information to boost conversion
While much deserved attention is given to local SEO and SEM, showing up in search results is only half the job. Google performed a study that demonstrated very little correlation between usage or traffic and influence. In other words, just because people frequently find your business doesn’t mean they choose your …
Read More »5 mindset mistakes you may be making when it comes to SEO
Recently, I’ve been reading a lot about different approaches to page speed optimization. During this process, I stumbled onto some older posts on the topic, including an old blog post on the topic from Matt Cutts, Google’s former head of webspam. As I got to the comment section, I remembered …
Read More »Google adds 30 languages to voice search & makes it possible to use emojis with voice typing
dennizn / Shutterstock.com Aiming to make its voice typing technology more inclusive, Google has added 30 new languages to voice search — bringing the total number of languages supported by speech recognition via Gboard on Android to 119. Included among the languages are Bengali, Lao, Sundanese, Urdu and two of …
Read More »Is your marketing organization ready for martech?
If you’ve worked in marketing for longer than six months, chances are you’ve seen how technology changes the way we do things. And at an increasingly rapid pace. I’m not talking about updates to social media feed algorithms, or new search advertising options, or the improvements in email automation. (How …
Read More »SearchCap: AMP data, agency relationships & hip hop Doodles
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Is your marketing organization ready for martech?Aug 11, 2017 by Scott Brinker Join me August 15 live for this exclusive webinar. Disclosure and transparency: The agency/client …
Read More »Breaking news: When AMP goes through the roof
The audience for Accelerated Mobile Pages (AMP) has been growing steadily over the past year, from single-digit to low double-digit percentages of traffic for many websites. Beneath that topline number is an interesting trend: For many news publishers, certain viral and breaking stories are now consumed mostly in AMP format. …
Read More »Google is bringing the funk with a doodle & digital turntable marking the birth of Hip Hop music
I said a hip hop, hippie to the hippie, the hip, hip a hop, and you don’t stop. Those were the very first Hip Hop lyrics I remember hearing from my mom’s eight-track tape deck back in the late ’70s. It turns out Sugar Hill Gang’s “Rapper’s Delight” came six …
Read More »Disclosure and transparency: The agency/client relationship twins
There is an old joke about what to do if you’re ever stranded on a desert island with only a pack of cards: The answer is to start playing solitaire, because sooner or later someone will lean over your shoulder and say, “Why don’t you put that red seven on …
Read More »SearchCap: AdSense exploit, Google local links and UK boots fake Google company
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google advertisers blacklisted after exploiting AdSense, driving down CPCsAug 9, 2017 by Barry Schwartz These ad buyers set irresponsible campaign parameters, which caused a decline in …
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