Webmaster

6 tips for using location information to boost conversion

While much deserved attention is given to local SEO and SEM, showing up in search results is only half the job. Google performed a study that demonstrated very little correlation between usage or traffic and influence. In other words, just because people frequently find your business doesn’t mean they choose your …

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5 mindset mistakes you may be making when it comes to SEO

Recently, I’ve been reading a lot about different approaches to page speed optimization. During this process, I stumbled onto some older posts on the topic, including an old blog post on the topic from Matt Cutts, Google’s former head of webspam. As I got to the comment section, I remembered …

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Is your marketing organization ready for martech?

If you’ve worked in marketing for longer than six months, chances are you’ve seen how technology changes the way we do things. And at an increasingly rapid pace. I’m not talking about updates to social media feed algorithms, or new search advertising options, or the improvements in email automation. (How …

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SearchCap: AMP data, agency relationships & hip hop Doodles

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Is your marketing organization ready for martech?Aug 11, 2017 by Scott Brinker Join me August 15 live for this exclusive webinar. Disclosure and transparency: The agency/client …

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Breaking news: When AMP goes through the roof

The audience for Accelerated Mobile Pages (AMP) has been growing steadily over the past year, from single-digit to low double-digit percentages of traffic for many websites. Beneath that topline number is an interesting trend: For many news publishers, certain viral and breaking stories are now consumed mostly in AMP format. …

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