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Three ways local businesses can survive the on-demand threat

Is there any business that Amazon can’t disrupt? In recent weeks, I’ve seen Amazon entering businesses ranging from home furnishings to banana distribution to grocery stores. The company that arguably introduced the on-demand economy continues to spread its influence across multiple industries: fashion, entertainment, home automation… you name it, Amazon …

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Use technology to enable great storytelling

Today, brand storytelling is about creating a consistent experience and invoking emotion across multiple channels — meaning marketers have to become masters of those channels and content types. Brand storytelling is at the heart of driving emotional connections with consumers, and successful brands have proven there are many ways to …

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Google Now is dead, long live ‘the feed’

Google Now was launched at Google I/O in June 2012. It was part of a package of updates and UI changes for mobile search, which included a female-voiced mobile assistant to compete with Apple’s Siri. Google Now was initially a way to get contextually relevant information based on location, time of day and your …

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7 reasons to enter the 2017 Search Engine Land Awards

There’s just under two weeks left to finalize your entries in the 3rd annual Search Engine Land Awards — already considered the “world cup of digital marketing” by some — the competition is heating up as we approach the final deadline for entries. The final deadline is July 31, 2017 at …

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Google asks some searchers to tag movies with critic statements

Google is testing a new feature to let searchers add more data to the movie results displayed in the Google search results. Some searchers are receiving notifications from Google asking them to tag the movie they just searched for with critic-like adjectives, such as “strong acting,” “over-hyped,” “plot twist,” “authentic …

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Did you know? Google sees JavaScript links you don’t

Most SEMs are aware by now that Google is parsing JavaScript and processing content within the DOM. We know this not only because Google has flat out told us, but also because it has been tested. We know all of this — and yet, tools which provide backlink data are …

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Eight insider tips for exceptional price extensions

Extensions are important — super important, in fact. I’ve written about them before, and I’m sure I’ll write about them again. They make ads better, and people like them. They’re a part of Ad Rank. They get you more clicks. One extension in particular, price extensions, is approaching its one-year …

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