Is there any business that Amazon can’t disrupt? In recent weeks, I’ve seen Amazon entering businesses ranging from home furnishings to banana distribution to grocery stores. The company that arguably introduced the on-demand economy continues to spread its influence across multiple industries: fashion, entertainment, home automation… you name it, Amazon …
Read More »SearchCap: Right to be forgotten, Google Analytics questions & Search Console changes
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Three ways local businesses can survive the on-demand threatJul 19, 2017 by Adam Dorfman How worried should brick-and-mortar businesses be about companies like Amazon? Columnist Adam …
Read More »Use technology to enable great storytelling
Today, brand storytelling is about creating a consistent experience and invoking emotion across multiple channels — meaning marketers have to become masters of those channels and content types. Brand storytelling is at the heart of driving emotional connections with consumers, and successful brands have proven there are many ways to …
Read More »Google Now is dead, long live ‘the feed’
Google Now was launched at Google I/O in June 2012. It was part of a package of updates and UI changes for mobile search, which included a female-voiced mobile assistant to compete with Apple’s Siri. Google Now was initially a way to get contextually relevant information based on location, time of day and your …
Read More »Google Analytics rolling out ‘ask a question’ to get answers instantaneously
A little over a year ago, Google teased using natural language to get data from Google Analytics just by asking. That “asking a question” functionality has now arrived in Google Analytics and Google Analytics 360 globally. The aim is to make it much easier for people throughout an organization to …
Read More »7 reasons to enter the 2017 Search Engine Land Awards
There’s just under two weeks left to finalize your entries in the 3rd annual Search Engine Land Awards — already considered the “world cup of digital marketing” by some — the competition is heating up as we approach the final deadline for entries. The final deadline is July 31, 2017 at …
Read More »Google asks some searchers to tag movies with critic statements
Google is testing a new feature to let searchers add more data to the movie results displayed in the Google search results. Some searchers are receiving notifications from Google asking them to tag the movie they just searched for with critic-like adjectives, such as “strong acting,” “over-hyped,” “plot twist,” “authentic …
Read More »Study: How (and why) Google ranks videos differently from the way YouTube does
Have you ever been served a specific set of YouTube videos in Google’s Search Engine Results Pages, only to find that the exact same search yields different results when performed on YouTube? Well, according to a new report from Stone Temple Consulting, when Google returns multiple YouTube videos in the results …
Read More »Did you know? Google sees JavaScript links you don’t
Most SEMs are aware by now that Google is parsing JavaScript and processing content within the DOM. We know this not only because Google has flat out told us, but also because it has been tested. We know all of this — and yet, tools which provide backlink data are …
Read More »Eight insider tips for exceptional price extensions
Extensions are important — super important, in fact. I’ve written about them before, and I’m sure I’ll write about them again. They make ads better, and people like them. They’re a part of Ad Rank. They get you more clicks. One extension in particular, price extensions, is approaching its one-year …
Read More »
#Bizwhiznetwork.com Innovation ΛI |Technology News