AmsStudio / Shutterstock.com Google has confirmed with Search Engine Land that they are now rolling out a new design for Sitelinks. Sitelinks are additional links within the snippets of the search results where searchers can quickly jump to important and relevant pages on that site, as opposed to the main …
Read More »Read “The State of Digital Advertising 2017” to learn the current state of the industry
Marin Software interviewed 500 digital marketing managers from leading agencies and brands around the world to discover the trends, opportunities, and challenges they face in 2017. In this report, they discuss a number of insights, including: Mobile Ad Spend: Marketing budgets are following the shift of eyeballs from traditional channels …
Read More »SearchCap: Google autoplay videos, SOS alerts, Sitelinks update & GOOG earnings
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google confirms testing auto-play videos in the search resultsJul 24, 2017 by Barry Schwartz Google is running a small experiment where videos automatically play in the …
Read More »Google fighting local battles over global control of its index in Canada, France
The internet, which is a global medium, presents all kinds of problems for different cultures and legal systems around the world. Google’s recent legal battles in Canada and France against “local” orders to remove content from its global index are immediate examples of this challenge. Whose rules should apply and …
Read More »Google adds vacation rentals filter to hotel search results
Google has begun testing a new filter for the hotel search results they provide in both web search and local search. You can now filter your hotel searches for “vacation rentals.” Skift was first to notice this Google test but now we at Search Engine Land are able to replicate …
Read More »Building ROI-focused SEO strategies: A framework
Running into my tenth year at the helm of an independent performance-focused digital marketing agency, I still — when discussing pain points with prospective clients — see a remarkable number of SEO strategies that are, at best, decoupled from business performance, and, at worst, totally unengaged with wider business performance. Google’s Avinash …
Read More »The psychology of search: Unleashing the power of connection
Why do companies large and small invest billions of dollars each year in search engine optimization (SEO) and other search marketing tactics? There is more to the answer than, “Because it just works.” The truth is that there are a number of psychological principles that can explain why search is …
Read More »Google CEO Sundar Pichai joins Alphabet board
Google CEO Sundar Pichai is joining the Alphabet board of directors, effective last week. Pichai has been at Google since 2004 and CEO since 2015, when the formation of Alphabet was announced. In addition to Pichai, the Alphabet board includes: Larry Page Sergey Brin Eric E. Schmidt L. John Doerr Roger …
Read More »SearchCap: Sundar Pichai promotion, content hoarding & Quora’s ad platform
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google CEO Sundar Pichai joins Alphabet boardJul 24, 2017 by Greg Sterling During his tenure, Google’s stock has increased from roughly $650 to $995. Got amazing …
Read More »Google confirms testing auto-play videos in the search results
Google has confirmed with Search Engine Land that they are running a small experiment where they auto-play videos in the search results page. Jennifer Slegg spotted the test this morning after conducting some test searches using Internet Explorer. The video in the knowledge panel will auto-play if you are in …
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