Today’s Google doodle honors American Indian rights activist Richard Oakes. The illustration spotlights Oakes among three US locations that impacted his life — the Akwesasne reservation on the Canada-New York border where Oakes grew up; Alcatraz Island where he organized his most powerful protest; and Pit River, where he helped …
Read More »5 reasons why websites still matter to local search in 2017
Why are we still having this discussion? Because data show that a surprising number of businesses still don’t have a website. Surveys from as recently as October 2016 find that close to half of all small businesses don’t have a website, and it’s not just solo work-from-home moonlighters, either. Specifically, …
Read More »Study argues Yelp drives higher conversions than Google and Facebook
A new consumer survey from Nielsen, commissioned by Yelp, argues that review sites drive higher conversions than search and social media. The survey of 2,000 US adults found that 92 percent of respondents said they made a purchase after visiting Yelp, “at least sometimes, frequently or almost always.” At the highest level, …
Read More »[Podcast] The Google I/O 2017 recap: Lens, Assistant & more
The Google news was fast and furious last week, with numerous announcements coming from its annual developers’ conference, Google I/O 2017. The latest episode of our Marketing Land Live podcast offers a look back at some of the bigger announcements that will impact online marketers. Much of the focus was …
Read More »SearchCap: Google app rankings, hotel ads, AMP analytics
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Bing Remarketing: The best-kept marketing secretMay 19, 2017 by Michelle Cruz Everything you need to know about an opportunity that’s not widely discussed in the industry …
Read More »7 Real-World Tips for Better Social Engagement
Pepsi… Fox News… Uber. Look at recent headlines, and you’ll see the impact social media can have on a brand. In today’s 24/7 news cycle, responding quickly and appropriately to customers on social media can be the difference between success and disaster. Why do brands still struggle with social media? …
Read More »Google Analytics is unifying user IDs from AMP & non-AMP pages
Currently, the way Google Analytics separates users on AMP and non-AMP pages can make it difficult to get a full picture of user behavior across the two page formats. To help make this analysis easier, Google is updating the way it counts and reports site visitors to AMP and non-AMP …
Read More »Search in Pics: Google bike to work, Dooglers treats & Google’s shhhh wall
In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Google (Dooglers) dog treats: Source: Instagram Louis Gray selling Androids: Source: …
Read More »Google announces Assistant app-discovery channels, broad ranking factors
Google is making the Assistant available via SDK to third parties to integrate into their appliances and devices. It’s also quickly ramping up third-party content integration into the Assistant. The company announced this week at its developer conference that the Google Assistant is available on more than 100 million devices and has more than 70 smart home …
Read More »Google Hotel Ads now showing nightly price trends
Google’s Hotel Ads are starting to show pricing trends on mobile. Sergey Alakov spotted the update on Thursday. The widget shows the best prices for a one-night stay. If no pricing is available, the bar will be white instead of blue. Clicking on the price goes to a page of …
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