Earlier this week the American Customer Satisfaction Index (ACSI) released its “e-business” report. The category includes search, social media and news and information sites. Social media held steady, while the search and online news sectors declined vs. last year. In the aggregate “search engines” dropped in customer satisfaction by 1.3 …
Read More »How local businesses can turn the threat of on-demand deliveries to their own advantage
As a digital marketer, you have to stay on your toes. It sometimes feels like new market disruptions have become an annual rite of passage. What were once generational, seismic changes are now just the normal order of business. The latest development in a long line of digital commerce revolutions …
Read More »Featured snippets: How much do you really know about them? [QUIZ]
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Read More »How to tell whether a site is adaptive or responsive
As most SEOs are aware by now, there are three main techniques for serving mobile website content: responsive design, adaptive design (also called dynamic serving), and separate mobile URLs. While it’s easy to identify separate mobile URLs just by looking at your browser’s address bar, telling responsive and adaptive sites …
Read More »2017 Webinar Benchmarks Report
For this report, ON24 looked at more than 16,000 webinars delivered by over 1,000 organizations from around the world to detail the entire lifecycle of a webinar, including webinar promotion and registration metrics, webinar interactivity metrics, audience viewing habits, and both live and on-demand attendance and conversion metrics. Inside this …
Read More »Google testing list format for AdWords enhanced sitelinks
Over the past month or so, Google has been testing how sitelinks show up on brand queries on desktop search results. The test is on enhanced sitelinks, which include a line of description copy with each link and appear only on brand queries on desktop. Typically, these appear in two …
Read More »SearchCap: Google AdWords sitelinks, Bing fact labels & mobile techniques
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google testing list format for AdWords enhanced sitelinksJul 27, 2017 by Ginny Marvin The test displays four enhanced sitelinks with a smaller font size used in …
Read More »NPR survey: Americans love their smart speakers, 42% call them ‘essential’
Americans love their “smart speakers” and they plan to buy more of them. That’s according to a recent, in-depth consumer study from NPR and Edison Research. The survey polled more than 1,600 respondents (equally divided between device owners and non-owners) and found that 76 percent of owners had Amazon Echo …
Read More »Last call for submissions in the 2017 Search Engine Land Awards
There are just a few days left to be recognized as one of the best in search! We’re looking for the most impressive SEO and/or SEM campaigns from around the globe, delivered in-house or by agencies for brand name clients and small businesses alike. We’re ready to discover who deserves …
Read More »Google’s big, new tech launch had lots of SEO #fails
Hot on the heels of Google’s announcement that it has built a job search engine comes Hire, Google’s new recruiting management tool. Available to SMBs, Hire adds an organizational layer into G Suite applications, allowing hiring managers and HR professionals across an organization to manage candidate communications, access historical applicant data, …
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