SEO

How well do you really know your customers? If your company is like most brands, you already realize that you don’t really know them at all. In fact, a 2015 study from Aberdeen Group found that just 4 percent of organizations are fully satisfied with their ability to ensure data-driven …

If you can believe it, since publishing our first version of this script a year ago, Google has gone and changed AdWords again. And here we were thinking it would just stay the same forever — guess we were wrong! New AdWords stuff means new potential for screw-ups, hence the …

In the past few weeks, we’ve had two studies that analyzed the impact of featured snippets in Google’s search results. Today, we have a new one from Visme published on the Ahrefs blog that shows search results with featured snippets lead to an 18.5 percent decrease in clicks on the …

It’s no secret that SEO and content marketing complement each other. SEO helps users connect with and discover information about your brand, while content marketing ensures that information is relevant, engaging and primed for conversion. Just as SEO alone is not enough to guarantee content quality and relevance, content marketing alone …

If you’re wondering what the ICC Champions Trophy is — and why it has its very own Google doodle, complete with an interactive game, on Google’s desktop and mobile home page — then you must not know cricket. Currently being played out in the UK’s Edgbaston Cricket Ground, Sophia Gardens …

Good morning! Day one of our SMX Advanced conference is here, and it begins with a change of pace: Our traditional Google keynote conversation kicks things off today, rather than being the final session of day one. Our founding editor, Danny Sullivan, will be chatting for the next hour or …

Last fall, Bing Ads began piloting new bid adjustments for devices that included the ability to set bid modifiers for desktop and broader ranges for tablet and phone. Today, those changes are rolling out globally. And new today is the ability to set negative bid modifiers for desktop. The top bid …

Search Engine Land’s Periodic Table of SEO Success Factors has been updated, with its fourth edition now available. It sees factors related to mobile, direct answers and site speed increase in importance. Factors related to search history have decreased. Factors related to site identity and personal social sharing have been dropped entirely. Below …

Marketers are under increased pressure to deliver more content than ever before. Brand managers and prospective consumers expect content to captivate attention and provide memorable experiences. The biggest challenge obstructing the demands of marketing is budgets. Marketing budgets remain static year over year, often leaving teams lacking in resources to …

None of us set out to have our PPC programs fail. But sometimes they do, despite our best intentions. Why do these programs fail? There can be many reasons. But sometimes, behind those failures, is some inadvertent self-sabotage — sabotage that will virtually guarantee a failed PPC program. To help you …