SEO

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Is your marketing organization ready for martech?Aug 11, 2017 by Scott Brinker Join me August 15 live for this exclusive webinar. Disclosure and transparency: The agency/client …

The audience for Accelerated Mobile Pages (AMP) has been growing steadily over the past year, from single-digit to low double-digit percentages of traffic for many websites. Beneath that topline number is an interesting trend: For many news publishers, certain viral and breaking stories are now consumed mostly in AMP format. …

I said a hip hop, hippie to the hippie, the hip, hip a hop, and you don’t stop. Those were the very first Hip Hop lyrics I remember hearing from my mom’s eight-track tape deck back in the late ’70s. It turns out Sugar Hill Gang’s “Rapper’s Delight” came six …

There is an old joke about what to do if you’re ever stranded on a desert island with only a pack of cards: The answer is to start playing solitaire, because sooner or later someone will lean over your shoulder and say, “Why don’t you put that red seven on …

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google advertisers blacklisted after exploiting AdSense, driving down CPCsAug 9, 2017 by Barry Schwartz These ad buyers set irresponsible campaign parameters, which caused a decline in …

Google has added the ability for local businesses in specific categories, such as restaurants, to add new URLs to their profiles to hyperlink searchers directly to a landing page where they can take specific actions. Some of these actions include placing a reservation or an online order, make an appointment …

Recently, someone emailed me some information about a private Facebook group run by an SEO company in Austin, Texas, that is encouraging businesses to “swap reviews” on Google. In the post, the SEO company owner said: “It’s that time again – Let’s swap Google reviews!  I have a REAL level …

Almost everyone, it seems, has received one: a call falsely claiming that your business listing on Google is about to expire. Many people also receive deceptive robocalls from marketing companies claiming to represent or be authorized by Google. One such UK-based company, Movette, was just shut down by regulators for …

Keyword research is underrated. Many SEOs have gotten the idea that keyword research just doesn’t hold the value it once did, especially in today’s environment of voice search, extreme long-tail phrases and so on. However, this couldn’t be further from the truth. Not long ago, I wrote a post outlining …

Super early bird rates expire next week for SMX East, the East Coast’s largest search marketing conference. Attend for three days of actionable, cutting-edge search marketing tactics presented by experts that will leave your competition in the dust. Here’s what to expect October 24–26 in NYC: Actionable content: The agenda consists of 55+ expert-led sessions covering …