SEO

Google knows it has a search quality problem. It’s been plagued since November with concerns about fake news, disturbing answers and offensive search suggestions appearing at the top of its results. “Project Owl” is an effort by the company to address these issues, with three specific actions being announced today. …

Pete Meyers from Moz reports that according to their keyword tracking tools, half of the page one search results in Google show HTTPS URLs. This is up from 30 percent of the results in July 2016. And based on this trend, 70 percent of the page one search results could …

With my recaps of the Local SEO sessions at SMX West last month, we had a bit of a break from Greg’s Soapbox. Never fear, it’s back in full force this month! I’ve been lucky enough to have the opportunity to attend several large conferences over the last few months, …

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Many brands continue to be challenged by location-based search despite its importance to customer engagement and store visits. Consider these numbers to understand why brands need to make location a priority: 85 percent to 95 percent of consumer engagement with brands happens through location-based assets. Use of location in advertising provided …

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: 4 ways brands are losing store traffic — and how to use location marketing strategies to reverse courseApr 24, 2017 by Wesley Young Many national franchise …

We’re two weeks away from the MarTech Conference in San Francisco, May 9-11 — the world’s largest independent marketing technology conference designed for senior-level marketers and technologists. I stress the the word independent because unlike most of the big marketing events these days that are run by Adobe, HubSpot, IBM, Marketo, Oracle, Salesforce, or …

Competition is fierce in the world of paid search advertising. And it’s getting tougher all the time. As the Google paid search platform continues to change with every passing month, providing more granular visibility and control, advertisers must adapt bidding strategies or risk seeing reduced ROI. What worked even recently …

Over the past few years, page speed has become very important in terms of your site’s traffic and rankings. People want fast sites — and because users want fast sites, Google does, too. Sites that are fast do better than slow sites in Google’s search engine rankings, all else being equal. …

The importance of schema.org has significantly grown in the SEO world since its introduction in 2011. Schema.org is a collection of schemas for structured data markup (sometimes called “schema markup”) that helps search engines better understand content on websites. Implementing this markup on a site can also improve how that site’s listings appear in …