SEO

Google has updated its Gboard again this year, this time adding new emoji search features, phrase suggestions and multiple search results for Android users. Anyone who can actually draw recognizable figures on their phone now can search for an emoji by drawing it directly on their screen. Google says your …

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: The Periodic Table of SEO Success Factors: 2017 edition now releasedJun 12, 2017 by Danny Sullivan Mobile, direct answers site speed factors gain greater weight. Gboard …

If you’re doing search engine optimization (SEO) properly today, then a significant portion of your effort will overlap with traditional public relations (PR). This is because over the last few years, Google has minimized the effects of easily gameable ranking signals and refined their algorithm to better represent user experience. …

If you go to Google News and scroll down to the health section or click on the health section to load more health news, you may be presented with a ton of spam. It looks like Google News was injected with a ton of hacked content for pharmaceutical spam, as …

Facebook says the idea for adding Accelerated Mobile Pages and Apple News support to its Instant Articles toolkit came from frustrated publishers asking for an easier way to produce all three formats. That rings true; format fragmentation is a growing burden for news publishers. But generating Accelerated Mobile Pages (AMPs) …

One of the chief success metrics for our agency’s account management team is organic growth. We define organic growth as the amount of additional revenue generated through our existing client relationships. Clients come to us because they want more out of their paid search and social program; they want consistent volume, …

In addition to being a media publisher, YP sells a range of marketing services to small businesses (SMBs) across the US. This week, the company introduced and enhanced website product ypWebsite Pro, which includes SEO-related services. The offering combines a range of features: an optimized, mobile-friendly website, business listings syndication …

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Do SMB websites matter anymore? YP doubles down on ‘yes’ with new ‘pro’ SEO productJun 9, 2017 by Greg Sterling Company says program resulted in a …

Marketing Land’s “Enterprise Paid Media Campaign Management Platforms: A Marketer’s Guide” examines the market for paid search and other media campaign management platforms and the considerations involved in implementing this software into your business. This 50-page report is your source for the latest trends, opportunities and challenges facing the market …

Small businesses that are in the Google Posts program can still make use of the experimental service, but the location of that feature has shifted to within the Google My Business area. Google Posts is a feature that allows people and businesses to create content directly on Google which appears …