SEO

Growing revenue in Google Shopping by 80 percent YoY sounds pretty good, doesn’t it? But what if I told you that, based on that growth percentage, you were actually losing ground to your competition? Well, that is exactly the situation retailers using Google Shopping find themselves in today. As an …

Welcome back to my eight-part series providing growth hacks to search marketers. I began by sharing growth hacks for protecting your valuable branded keywords in PPC, including teaming up with affiliates and knocking out unwanted competitors with search engine complaints. Next, I discussed how to use competitive data to boost …

  Pinterest wants to do for visual search what Google has done for text search. Since assembling a small team to develop computer-vision technology in 2014, the search-slash-social platform — where each month 175 million people organize, share and, increasingly, find ideas ranging from food recipes to interior design to …

In-market and customer match audience targeting capabilities are coming to Bing Ads. Pilots for both features were announced Tuesday by Bing Ads General Manager Steve Sirich during a keynote conversation at SMX Advanced in Seattle. In-market: The in-market audience pilot is running in the US only. In building in-market audience …

Good morning! Day one of our SMX Advanced conference is here, and it begins with a change of pace: Our traditional Google keynote conversation kicks things off today, rather than being the final session of day one. Our founding editor, Danny Sullivan, will be chatting for the next hour or …

Google is not actively working on a tool within Google Search Console for publishers to get analytics about their featured snippets. That’s according to Gary Illyes, a Google webmaster trends analyst, who made the comments at SMX Advanced this morning during his keynote conversation with Danny Sullivan. About a year …

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Yext launches app directory with 26 partners for two-way data exchangeJun 13, 2017 by Greg Sterling Data integrations span a range of categories and partners. Google …

Post IPO, Yext is evolving from a business listings management company into an enterprise data platform. Evidence of that comes in the form of the company’s just-announced “App Directory,” featuring 26 launch partners including Hubspot, Zendesk and others. The new partnerships expand the use cases for listings and review data. The integrations …

It’s time to think beyond the keyword, and tailor your PPC campaigns based on who is actually viewing or clicking your ad. With a people-based approach to your search marketing, you can improve the cross-channel customer experience, optimize PPC campaign performance, and ultimately re-acquire customers and grow CLTV. Join our …

Google is “probably many quarters away” from launching its mobile-first index. So said Gary Illyes, Google webmaster trends analyst, during a crowded session Tuesday afternoon at our SMX Advanced conference in Seattle. “It’s going to be a big change, but don’t freak out,” Illyes said. SEOs and webmasters have been …